The 20/20 Series by Lucas Mongiello Gives Toys a Second Life
Francis Tiangson — January 12, 2011 — Life-Stages
References: cargocollective & curatedmag
The toys in the 20/20 series by Lucas Mongiello remind me of the bright-colored plastic toys that were an integral part of my childhood. Displayed in cases normally reserved for dead birds, he showcases these childhood companions in what he described as "surreal collages."
Lucas Mongiello invokes a sense of nostalgia through his works as his series makes use of many different figures that a wide variety of people can relate to. I spotted a Power Ranger action figure that instantly sent my mind whirling back to the 90s.
Take a look at Lucas Mongiello's 20/20 series and see what childhood memories you'll stumble upon.
Lucas Mongiello invokes a sense of nostalgia through his works as his series makes use of many different figures that a wide variety of people can relate to. I spotted a Power Ranger action figure that instantly sent my mind whirling back to the 90s.
Take a look at Lucas Mongiello's 20/20 series and see what childhood memories you'll stumble upon.
Trend Themes
1. Upcycling Toys - Toy makers can explore novel uses for discarded toys by using them as building blocks for collages and other art pieces.
2. Nostalgia Marketing - Brands can take advantage of nostalgia marketing to tap into consumers' longing for comforting memories of their past and relate their products to them.
3. Surrealism - Surrealist artists can turn to the use of everyday objects such as toys to create new and unique perspectives on familiar objects.
Industry Implications
1. Toy Manufacturing - Toy manufacturers can explore the use of environmentally-friendly materials and upcycling techniques to minimize waste and maximize the potential life of toys.
2. Art and Design - Artists and designers can find inspiration in the use of mundane objects, such as toys, to create thought-provoking pieces that challenge conventional thinking.
3. Marketing and Advertising - Marketers and advertisers can leverage the power of nostalgia to create compelling campaigns that speak to consumers' emotions and propel them to action.
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