Lu Cong Creates Art That Evokes a Simpler Time
Christopher DeLuca — August 27, 2011 — Art & Design
References: lucong.tumblr & lostateminor
Lu Cong is a visionary artist who creates some phenomenal paintings that are tinged with the aura of nostalgia. Cong, who was born in China and moved to America a decade later, deals with issues of cultural identity in his works.
The fantastic pieces created by Lu Cong reveal a bold contemporary artist who is certain to produce more compelling work. What I particularly like about Cong's paintings is how the figures seem to be revealing themselves to the viewer through their eyes. These hyper-realistic paintings that Lu Cong has created also seem to reference old smoking ads.
Implications - Consumers are compelled to make decisions based on nostalgic motivators. Lu Cong's paintings evoke a simpler time in America's history. Companies should leverage the power of nostalgia when creating future marketing strategies.
The fantastic pieces created by Lu Cong reveal a bold contemporary artist who is certain to produce more compelling work. What I particularly like about Cong's paintings is how the figures seem to be revealing themselves to the viewer through their eyes. These hyper-realistic paintings that Lu Cong has created also seem to reference old smoking ads.
Implications - Consumers are compelled to make decisions based on nostalgic motivators. Lu Cong's paintings evoke a simpler time in America's history. Companies should leverage the power of nostalgia when creating future marketing strategies.
Trend Themes
1. Nostalgia Marketing - Companies can tap into consumers' longing for a simpler time in America's history, as seen in Lu Cong's nostalgic profile paintings, to create effective marketing strategies.
2. Hyper-realistic Art - Artists can explore the impact of hyper-realistic paintings, like those created by Lu Cong, in portraying cultural identity and evoking emotions from the viewers.
3. Cultural Identity Exploration - Artists, like Lu Cong, can utilize their works to delve into the complexities of cultural identity and stimulate conversations on this topic.
Industry Implications
1. Advertising - Advertising agencies can incorporate nostalgic elements, inspired by Lu Cong's paintings, into their campaigns to evoke emotions and resonate with consumers.
2. Art - Art galleries and museums can showcase hyper-realistic artworks, similar to Lu Cong's, to attract audiences seeking a thought-provoking and immersive experience.
3. Marketing - Marketers can utilize the power of nostalgia, as demonstrated by Lu Cong's art, to craft compelling marketing strategies that tap into consumers' emotions and memories.
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