The LRG Summer 2012 Lookbook is Outrageous and Fun
Sophia Pelka — April 3, 2012 — Fashion
References: l-r-g & english.mashkulture.net
The LRG Summer 2012 lookbook is a vulgar and pumped-up look ahead to the summer months. The skate company unveiled the Summer line with a crew of miscreants, including the cast of Comedy Central's 'Workaholics,' Tommy Sandoval and hip-hop duo the Cool Kids. The team seems to have fallen in the lap of luxury, romping poolside with a bunch of playboy-esque models. While the shots are somewhat derogatory, the boy's nerdy posing and self-deprecating expressions keep the shoot endearing and alluring.
The lookbook exhibits the sweet coming graphics and updated short styles. Favorites include a figure with a middle finger for a head and a character called Street Cheetah. The company website reads, "Summer 2012 is all about beasting out no matter the time or place."
Get ready to 'Beast Out' with these street-savvy looks and rambunctious goon squad.
The lookbook exhibits the sweet coming graphics and updated short styles. Favorites include a figure with a middle finger for a head and a character called Street Cheetah. The company website reads, "Summer 2012 is all about beasting out no matter the time or place."
Get ready to 'Beast Out' with these street-savvy looks and rambunctious goon squad.
Trend Themes
1. Bold and Vulgar Lookbooks - Opportunity for companies to push boundaries with their branding and marketing materials.
2. Celebrity and Influencer Collaborations - Incorporating well-known faces or personalities in advertising campaigns can increase brand awareness and attract new customers.
3. Streetwear and Skate Culture Influences - Brands can explore the growing trend blending streetwear and skate culture in their fashion design and marketing.
Industry Implications
1. Fashion and Apparel - There is an opportunity for fashion and apparel companies to create bold and memorable marketing campaigns to showcase their products.
2. Advertising and Marketing - Companies can take advantage of using celebrity and influencer collaborations as a tactic to reach new audiences and increase brand awareness.
3. Skate and Streetwear Industry - Companies in the skate and streetwear industry can continue to push the boundaries with their designs and marketing to attract a wider audience.
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