Lowe's Created 500 3D Product Assets for Lowe's Open Builder
Niko Pajkovic — July 1, 2022 — Tech
References: lowes & marketingdive
Lowe's, an American retailer offering home improvement and renovation products, has announced that it will be creating 500 free 3D digital assets in an effort to help shoppers visualize their spaces through 'Lowe's Open Builder.'
The new announcement aligns with the company's recent push to embrace the Web 3 revolution, which began with Lowe's Open Builder, the company's recently released metaverse hub. In addition, the company has even released their own NFT collection for Decentraland. The 500 new digital assets will include a diverse range of items including furniture, bathroom pieces, lighting, and more.
"We've been at the forefront of building since the beginning, and the metaverse is in a pivotal stage of development. It's only natural that we would be interested in working alongside and in service of the emerging community of builders creating this new world, with the democratization of possibility in mind," said Marisa Thalberg, Lowe's chief brand and marketing officer
Image Credit: Lowes
The new announcement aligns with the company's recent push to embrace the Web 3 revolution, which began with Lowe's Open Builder, the company's recently released metaverse hub. In addition, the company has even released their own NFT collection for Decentraland. The 500 new digital assets will include a diverse range of items including furniture, bathroom pieces, lighting, and more.
"We've been at the forefront of building since the beginning, and the metaverse is in a pivotal stage of development. It's only natural that we would be interested in working alongside and in service of the emerging community of builders creating this new world, with the democratization of possibility in mind," said Marisa Thalberg, Lowe's chief brand and marketing officer
Image Credit: Lowes
Trend Themes
1. 3D Home Improvement Visualizers - The increasing use and advancement of 3D technology in home improvement can lead to the development of more accurate and personalized tools for homeowners and professionals alike.
2. Web 3 Revolution in Home Improvement - Embracing the Web 3 revolution can lead to more interactive and immersive experiences for customers, as well as new opportunities for retailers to reach and engage with their audience.
3. Metaverse Integration in Home Improvement - The integration of the metaverse in home improvement can lead to more collaborative and community-driven experiences, as well as new avenues for retailers to showcase and sell their products.
Industry Implications
1. Home Improvement Retail - Home improvement retailers can leverage 3D technology and Web 3 to create more engaging and personalized experiences for customers, as well as broaden their reach beyond physical stores.
2. Interior Design - 3D home improvement visualizers can provide interior designers with more accurate and dynamic tools to present their ideas to clients, as well as streamline the design process.
3. Furniture and Lighting Manufacturing - Companies that manufacture furniture and lighting can create 3D product assets to better showcase their products and make them more accessible to customers, as well as explore new opportunities for partnerships and collaborations in the metaverse.
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