The Lovewright Company 2010 Winter Collection
Zoe Badley — August 8, 2010 — Fashion
References: lovewrightco & hypebeast
Lots of people dread laundry day, but in the Lovewright Company 2010 winter lookbook, this chore is anything but tedious. The brand highlights relaxation and lazy summer days, a perfect theme that really adds to the collection.
Featured in the Lovewright Company 2010 winter lookbook is boyfriend-friendly clothing, which includes oversized shirts, relaxed denim and plaid button-ups. Be sure to check out the gallery for more shots from the collection.
Implications - This lookbook is a refreshing perspective on what is typically seen as a daunting chore. Jor and relaxation can be taken out of any experience, and the story told in this photo series excited viewers about this message. The lookbook strikes the perfect balance between style and comfort, and shows fashionistas that the new wave of fashion stresses this marriage.
Featured in the Lovewright Company 2010 winter lookbook is boyfriend-friendly clothing, which includes oversized shirts, relaxed denim and plaid button-ups. Be sure to check out the gallery for more shots from the collection.
Implications - This lookbook is a refreshing perspective on what is typically seen as a daunting chore. Jor and relaxation can be taken out of any experience, and the story told in this photo series excited viewers about this message. The lookbook strikes the perfect balance between style and comfort, and shows fashionistas that the new wave of fashion stresses this marriage.
Trend Themes
1. Boyfriend-friendly Clothing - There is a growing trend for oversized, relaxed clothing styles typically associated with men's fashion adapted for women. This offers opportunities for companies to explore gender-neutral fashion lines targeting a wider audience.
2. Laundry Day Lookbooks - With the increasing emphasis on storytelling in fashion, there are opportunities to convert mundane activities into visually appealing stories such as love books themed around laundry day outfits.
3. Fashion for Comfort - The demand for relaxed and comfortable clothing, including oversized shirts and denim, is increasing, and brands that focus on that niche have a lot of growth potential.
Industry Implications
1. Fashion Retail - The fashion industry can capitalize on this trend by incorporating more comfort-focused collections and campaigns into their product portfolios.
2. Laundry Services - Laundry businesses can take advantage of the opportunity to use storytelling and visual marketing techniques to promote their services and make laundry day more exciting.
3. Gender-neutral Clothing - Companies can explore gender-neutral fashion lines that borrow from men's fashion styles and adapt them for women while promoting gender inclusivity.
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