Lovella Conto's 'Akawelle' Jewelry Line Wants Peace, Not War
Allison Love — July 2, 2010 — Eco
References: akawelle
Lovella Conto's 'Akawelle' jewelry line is designed with peace in mind and the old casings of bullets to promote peace. Conto is only 17 years old, and grew up in a refugee camp in Ghana. She was only 18 months old when her family fled Liberia's civil war.
Lovella Conto's 'Akawelle' uses actual bullets that were fired during Liberia's civil war, and not only are they powerful pieces of art, but also beautiful jewelry. Akwawelle translates into "love," which is exactly what her jewelry line is trying to promote. She is one inspiring 17-year-old.
Lovella Conto's 'Akawelle' uses actual bullets that were fired during Liberia's civil war, and not only are they powerful pieces of art, but also beautiful jewelry. Akwawelle translates into "love," which is exactly what her jewelry line is trying to promote. She is one inspiring 17-year-old.
Trend Themes
1. Upcycled Jewelry - The trend towards recycling and upcycling materials for jewelry design offers new opportunities for sustainable and unique accessories.
2. Peaceful Fashion - The trend towards fashion as a medium for social and political activism creates opportunities for designers to promote messages of peace and solidarity.
3. Youth Entrepreneurs - The trend towards empowering young people to launch their own businesses unlocks new potential for innovation and disruption in various industries.
Industry Implications
1. Fashion - The fashion industry can embrace the trend towards sustainable and socially conscious design to appeal to consumers seeking more ethical and meaningful products.
2. Jewelry - The jewelry industry can adopt the trend of upcycling and using unconventional materials to create unique and thoughtful pieces that appeal to consumers' desire for sustainability and individuality.
3. Education - The education industry could create more opportunities and programs aimed at empowering youth entrepreneurship and innovation, allowing more young people like Lovella Conto to pursue their ideas and make a positive impact.
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