‘Love is in the Hair' in Vogue Italia Offers Exaggerated Style
Venessa Fisher — June 2, 2010 — Fashion
References: vogue & fashiongonerogue
Striking model Sasha Pivovarova looks fierce in her latest shoot for the Vogue Italia May 2010 issue. Entitled ‘Love is in the Hair,’ this colorful spread features the Russian beauty in a few glamorous looks from Chanel, Nina Ricci and other hot designers.
Shot by photographer Emma Summerton and styled by fashion editor Edward Enninful, with hair by San McKnight, this is one over-the-top editorial for Vogue Italia and I love it!
Implications - Consumers are no longer trying to blend in by making their appearance subtle. Products that let customers exaggerate their look are appealing to those who want to stand out. Makeup companies could focus on this element of boldness when coming out with items.
Shot by photographer Emma Summerton and styled by fashion editor Edward Enninful, with hair by San McKnight, this is one over-the-top editorial for Vogue Italia and I love it!
Implications - Consumers are no longer trying to blend in by making their appearance subtle. Products that let customers exaggerate their look are appealing to those who want to stand out. Makeup companies could focus on this element of boldness when coming out with items.
Trend Themes
1. Bold Beauty - Makeup companies could focus on creating bold and exaggerated products for customers who want to stand out.
2. Colorful Fashion Spreads - Fashion magazines could feature more colorful and over-the-top editorial shoots to appeal to consumers seeking unique and eye-catching looks.
3. Outlandish Hairstyles - Hair stylists and salons could offer services and products that help people achieve exaggerated and creative hairstyles.
Industry Implications
1. Makeup - The makeup industry could innovate by creating bolder and more exaggerated products for consumers who want to make a statement with their appearance.
2. Fashion Magazine - Fashion magazines could disrupt the industry by featuring more colorful and over-the-top editorial spreads to attract readers who crave unique and eye-catching looks.
3. Hair Styling - Hair salons and stylists could tap into the trend by offering services and products that assist customers in achieving bold and outlandish hairstyles.
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