The Louis Vuitton Skipping Rope is Expensive and High-Quality
Justin Lam — June 26, 2018 — Art & Design
References: us.louisvuitton & luxurylaunches
The Louis Vuitton Art of Gifting collection seems to be dedicated to putting a luxe spin on everyday items, as shown in the latest release of a Louis Vuitton skipping rope. The brand previously released a selection of designer rulers, yoyos and pencils, and this new piece of workout equipment follows the same basic design principles. Essentially, the Louis Vuitton skipping rope maintains the function and use of a piece of workout equipment, while taking a luxury spin on it an embracing impressive materials.
The skipping rope itself is composed of a leather strand and handles adorned with dark, masculine Monogram Eclipse canvas. The Louis Vuitton skipping rope also comes with a signature carrying pouch meant to hold the luxe piece of workout gear on any excursion. The jump rope itself carries a $545 price tag.
The skipping rope itself is composed of a leather strand and handles adorned with dark, masculine Monogram Eclipse canvas. The Louis Vuitton skipping rope also comes with a signature carrying pouch meant to hold the luxe piece of workout gear on any excursion. The jump rope itself carries a $545 price tag.
Trend Themes
1. Luxury Fitness Equipment - The trend of adding luxury features to fitness equipment presents an opportunity for high-end brands to enter the fitness market.
2. Designer Accessories - Fashion designers are exploring new ways to appeal to consumers by creating high-end versions of everyday items, giving consumers a luxury experience in small everyday activities.
3. Masculine-inspired Designs - As more brands shift towards masculinity-inspired design, their products will likely appeal to more men and provide an opportunity to offer more gender-inclusive options.
Industry Implications
1. Luxury Fashion - High-end fashion brands can tap into the fitness market by creating their own line of luxury fitness equipment and accessories to appeal their audiences.
2. Sports and Fitness - Fitness equipment manufacturers can seek collaborations with high-end fashion brands to create limited edition collections, offering affordable luxury items to their consumers.
3. Marketing and Advertising - Marketing and advertising firms can help brands with the shift towards masculinity-inspired designs to create effective campaigns that build awareness and encourage sales among male consumers.
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