The Louis Vuitton Lockit Collection Branches Out Signature Hardware
Katie Pagnotta — December 8, 2012 — Luxury
References: louisvuitton.eu & highsnobette
The Louis Vuitton Lockit Collection is a dazzling series or ornate and opulent jewelry pieces.
French luxury brand Louis Vuitton is known for its signature lock adornments on bags. Now the brand has branched out and added the lovely accoutrements to bracelets, rings and necklaces. This jewelry line comes in silver, gold and combined options. The pieces are dainty, but don't be fooled, these tiny baubles are quite expensive. Louis Vuitton got inspiration for the collection from the infamous love locks in and around Europe. Essentially a couple buys a lock, writes their initials and a special message on it and links it up to a fence or attachment area.
The Louis Vuitton Lockit Collection plays into a romantic tradition and embraces its own signature lineage with locks.
French luxury brand Louis Vuitton is known for its signature lock adornments on bags. Now the brand has branched out and added the lovely accoutrements to bracelets, rings and necklaces. This jewelry line comes in silver, gold and combined options. The pieces are dainty, but don't be fooled, these tiny baubles are quite expensive. Louis Vuitton got inspiration for the collection from the infamous love locks in and around Europe. Essentially a couple buys a lock, writes their initials and a special message on it and links it up to a fence or attachment area.
The Louis Vuitton Lockit Collection plays into a romantic tradition and embraces its own signature lineage with locks.
Trend Themes
1. Luggage-inspired Jewelry - High-end jewelry featuring luggage-inspired design elements is entering the market and appealing to luxury consumers.
2. Signature Adornments - Incorporating a brand's signature hardware or design elements into new product lines can create a sense of exclusivity and brand loyalty.
3. Romantic Traditions - Marketers can tap into romantic traditions and cultural phenomena to create new and interesting product lines.
Industry Implications
1. Luxury Fashion - Luxury fashion brands can incorporate their signature design elements into new product lines to create buzz and appeal to their loyal customer base.
2. Fine Jewelry - Fine jewelry makers can draw inspiration from unique cultural phenomena and create products that appeal to the luxury consumer.
3. Accessories - Accessories makers can look to incorporate unique design elements and hardware into their product offerings to create differentiation and stand out in a crowded market.
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