Louis Vuitton Eiffel Tower on 5th Avenue Brings Paris to the Big Apple
Vittoria Natarelli — July 18, 2010 — Art & Design
References: louisvuitton & ny.racked
The Louis Vuitton Eiffel Tower on 5th Avenue adds another landmark, albeit a temporary one, to the Big Apple. The Louis Vuitton store has plastered a six-story Eiffel Tower onto their facade.
Now the NYC Louis Vuitton store is not only a one-stop retail destination for luxury fashion, but also a great spot for an impromptu tourist photo. See two images of the Louis Vuitton Eiffel Tower on 5th Avenue above.
Implications - The Louis Vuitton Eiffel Tower on 5th Avenue echos the luxury brand's connection to France. I think this is a great move because, in the mind of many luxury shoppers in America, France connotes sophistication and the idea of enjoying the finer things in life.
Now the NYC Louis Vuitton store is not only a one-stop retail destination for luxury fashion, but also a great spot for an impromptu tourist photo. See two images of the Louis Vuitton Eiffel Tower on 5th Avenue above.
Implications - The Louis Vuitton Eiffel Tower on 5th Avenue echos the luxury brand's connection to France. I think this is a great move because, in the mind of many luxury shoppers in America, France connotes sophistication and the idea of enjoying the finer things in life.
Trend Themes
1. Brand-related Landmarks - Creating iconic landmarks associated with luxury brands can enhance brand recognition and attract tourists.
2. Temporary Facade Installations - Using temporary facade installations can generate buzz and excitement around a brand or retail location.
3. Luxury Store Tourism - Transforming luxury stores into tourist attractions can drive foot traffic and increase brand visibility.
Industry Implications
1. Luxury Fashion - Luxury fashion brands can capitalize on the trend of creating brand-related landmarks to strengthen their brand image.
2. Architecture - Architects and designers can explore opportunities in temporary facade installations to create unique and eye-catching structures.
3. Tourism - The tourism industry can benefit from the concept of luxury store tourism by promoting luxury retail locations as must-visit attractions.
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