The London Christian Louboutin Boutique is Inspired by Local Culture
Laura McQuarrie — May 30, 2013 — Marketing
References: adelto & thestyleexaminer
The design of the new Christian Louboutin boutique has floors that are carpeted in a rich red, reminiscent of the designer's iconic red-heeled shoes. However, true to the nature of Louboutin interiors worldwide, this shop is not just on-brand; the boutique includes elements that reference the city it is situated in.
Most notably, the red, white and blue coloring of the Union Jack flag is carried throughout the entirety of this London-based shop. Designer Lee Brom brings in classic British references like street lamps, subway tiles, and references from architecture like the Covent Garden’s Royal Opera House and Big Ben. The effect is an interior that is like a small-scale representation of Britain's streets and culture.
Most notably, the red, white and blue coloring of the Union Jack flag is carried throughout the entirety of this London-based shop. Designer Lee Brom brings in classic British references like street lamps, subway tiles, and references from architecture like the Covent Garden’s Royal Opera House and Big Ben. The effect is an interior that is like a small-scale representation of Britain's streets and culture.
Trend Themes
1. British-themed Shoe Boutiques - Opportunity to create unique retail experiences by incorporating local culture and design elements.
2. Red, White and Blue Branding - Disruptive innovation potential in utilizing iconic national colors to create brand recognition and customer loyalty.
3. Architectural Inspiration in Retail Design - Opportunity to create immersive retail spaces by incorporating architectural elements into store interiors.
Industry Implications
1. Fashion Retail - Opportunity for fashion retailers to create culturally immersive shopping experiences.
2. Interior Design - Disruptive innovation potential in utilizing local culture and architecture as inspiration for retail spaces.
3. Branding and Marketing - Opportunity to build brand recognition and customer loyalty by incorporating national colors and design elements.
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