Lotus Evora Naomi Haiti Special Edition Raises Funds for Earthquake Victims
Marissa Brassfield — February 15, 2010 — Autos
References: naomiforhaiti & motorauthority
If you've underestimated model Naomi Campbell's desire to make a difference, you haven't seen the Lotus Evora Naomi Haiti special edition sportscar yet. Campbell worked closely with Lotus design director Donato Coco for a limited-edition Lotus Evora that features the Haitian flag.
There will be eight Lotus Evora Naomi Haiti cars made; according to Motor Authority, the first will be auctioned at Naomi Campbell's Fashion for Relief charity event on February 18 at London Fashion Week. Proceeds from the auction will benefit Haiti earthquake victims.
There will be eight Lotus Evora Naomi Haiti cars made; according to Motor Authority, the first will be auctioned at Naomi Campbell's Fashion for Relief charity event on February 18 at London Fashion Week. Proceeds from the auction will benefit Haiti earthquake victims.
Trend Themes
1. Limited-edition Collaborations - Collaborating with high-profile individuals like Naomi Campbell can create buzz and raise funds for charitable causes.
2. Celebrity-designed Products - Celebrity involvement in product design can attract attention and generate sales, especially when tied to a meaningful cause like supporting earthquake victims.
3. Socially-conscious Luxury - Creating special editions of luxury products that support charitable causes can appeal to socially-conscious consumers and drive brand loyalty.
Industry Implications
1. Fashion & Philanthropy - Fashion industry can leverage celebrity endorsements and special events to raise funds for charitable causes.
2. Automotive & Charity - Automotive industry can collaborate with celebrities to design limited-edition cars that drive social impact and support charitable organizations.
3. Luxury Goods & Social Responsibility - Luxury brands can create socially-conscious editions of their products to align with consumer values and contribute to philanthropic efforts.
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