These Lotto24 Ads are Promoting the Brand's New App
Ellen Smith — March 30, 2018 — Marketing
References: lotto24.ie & adweek
These hilarious Lotto24 ads are reminding consumers that becoming a millionaire could be as easy as pressing a few buttons.
The colourfully nostalgic 15-second ads open with a character doing something a little questionable with their fingers, like attempting to touch a moving fan, or super gluing their appendages to their face. A narrator then exclaims "there's better things to do with your fingers, like becoming a millionaire." These ad spots highlight the new lotto24 app, which can be played from one's phone. The playful ad spots are designed to appeal to a younger generation, who are less likely to spend their money on activities like gambling.
Lighthearted in nature, this lottery company is re-aligning its values with those of entertainment and humour.
The colourfully nostalgic 15-second ads open with a character doing something a little questionable with their fingers, like attempting to touch a moving fan, or super gluing their appendages to their face. A narrator then exclaims "there's better things to do with your fingers, like becoming a millionaire." These ad spots highlight the new lotto24 app, which can be played from one's phone. The playful ad spots are designed to appeal to a younger generation, who are less likely to spend their money on activities like gambling.
Lighthearted in nature, this lottery company is re-aligning its values with those of entertainment and humour.
Trend Themes
1. Humorous Advertising - Opportunity for other industries to adopt humorous ad campaigns for their products and services.
2. Mobile Gaming - Disruptive innovation opportunity for other gaming companies to develop mobile gaming apps.
3. Digital Lotteries - Opportunity for other lottery companies to shift to digital platforms to increase convenience for customers.
Industry Implications
1. Advertising - Opportunity for advertising agencies to develop humorous ad campaigns for their clients.
2. Gaming - Opportunity for gaming companies to invest in mobile gaming technology and app development.
3. Lottery - Disruptive innovation opportunity for lottery companies to shift from traditional to digital platforms for increased convenience and accessibility for customers.
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