Fashion Spy — June 17, 2007 — Fashion
References: designpublic & outblush
Thise cute cotton bags were designed by Lotta Jansdotter, a Swedish born designer who now works out of New York. You can puchase a bag via Design Public for $76.
More about Lotta from Design Public: "Lotta has both a deep appreciation for nature's limitless beauty and a love for modern urban style. The balance between these two worlds is unequivocally present in Lotta's contemporary organic designs."
Implications - Consumers are looking for ways to stay connected to nature to balance out the growing number of advances in technology. Products that offer a way to stay connected to organic elements are appealing to modern-day customers who want to stay environmentally friendly in their contemporary lives. Companies could create their items with sustainable methods in order to attract more buyers.
More about Lotta from Design Public: "Lotta has both a deep appreciation for nature's limitless beauty and a love for modern urban style. The balance between these two worlds is unequivocally present in Lotta's contemporary organic designs."
Implications - Consumers are looking for ways to stay connected to nature to balance out the growing number of advances in technology. Products that offer a way to stay connected to organic elements are appealing to modern-day customers who want to stay environmentally friendly in their contemporary lives. Companies could create their items with sustainable methods in order to attract more buyers.
Trend Themes
1. Eco-friendly Products - Consumers are looking for ways to stay environmentally friendly in their contemporary lives by utilizing sustainable products.
2. Connecting to Nature - Customers want to stay connected to organic elements in their modern-day lives, creating opportunities for products that balance technology with nature.
3. Contemporary Organic Designs - Balance between modern urban style and nature's limitless beauty is what customers look for in contemporary organic designs.
Industry Implications
1. Fashion and Accessories - Sustainable and eco-friendly fashion products are becoming increasingly popular among conscious consumers.
2. Interior Design - Contemporary organic designs in home decor and furniture offer opportunities for brands to appeal to customers wanting to stay connected to nature.
3. Consumer Goods - Creating sustainable, eco-friendly products in various industries such as tech gadgets, kitchenware, etc. could attract more buyers looking for environmentally friendly products.
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