Lore Originals is an Intelligent Range of Six Versatile Hair Products
Rebecca Byers — January 11, 2018 — Fashion
References: loreoriginals & loreoriginals
From the team behind Taylor Taylor London, Lore Originals is a unisex capsule collection of simplicity-driven haircare products designed to rebuild the integrity of one's hair. Currently comprised of six products, the range includes Cleanse + Purify, Condition + Restore, Define + Finish, Prepare + Protect, Texture + Wave and is rounded out with Legend, a restorative mask.
The London-based brand boasts a highly memorable visual branding scheme defined by it's use of marble-inspired imagery and font that recalls ancient wisdom. The unique haircare brand has designed each product in the six-part range to be multi-purpose, offering different results depending on how they were used. The contemporary range aims to make "his and hers" products a thing of the past.
The London-based brand boasts a highly memorable visual branding scheme defined by it's use of marble-inspired imagery and font that recalls ancient wisdom. The unique haircare brand has designed each product in the six-part range to be multi-purpose, offering different results depending on how they were used. The contemporary range aims to make "his and hers" products a thing of the past.
Trend Themes
1. Simplicity-driven Haircare - Opportunity for developing haircare products that focus on simplicity and versatility.
2. Multi-purpose Hair Products - Opportunity for creating hair products that provide different results depending on usage.
3. Unisex Beauty Products - Opportunity for developing beauty products that cater to both men and women.
Industry Implications
1. Haircare Industry - Opportunity for disruptive innovations in the haircare industry that focus on simplicity and versatility.
2. Beauty Industry - Opportunity for disruptive innovations in the beauty industry that cater to both men and women.
3. Personal Care Industry - Opportunity for disruptive innovations in the personal care industry by creating multi-purpose products.
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