The Loop App Offers Diverse and Customizable Content On Nigerians' Phones
Rahul Kalvapalle — December 11, 2015 — Tech
References: play.google & biztechafrica
The Loop app is a lifestyle app introduced by leading Nigerian financial institution FirstBank. The app is designed to give users access to quality content on their phones.
The app gives customers access to the latest multimedia content covering the whole gamut of categories, including luxury, travel, gadgets, health, sports and more -- basically anything to do with lifestyle. Users can customize the Loop app to specify which content providers -- local or international -- they're interested in hearing from the most.
In addition to giving users a wide variety of customizable content, the app also offers access to discounts and special offers from FirstBank's various lifestyle, retail and travel partners. In doing so, the Loop app seamlessly brings together multimedia entertainment, lifestyle information and commerce in one app.
The app gives customers access to the latest multimedia content covering the whole gamut of categories, including luxury, travel, gadgets, health, sports and more -- basically anything to do with lifestyle. Users can customize the Loop app to specify which content providers -- local or international -- they're interested in hearing from the most.
In addition to giving users a wide variety of customizable content, the app also offers access to discounts and special offers from FirstBank's various lifestyle, retail and travel partners. In doing so, the Loop app seamlessly brings together multimedia entertainment, lifestyle information and commerce in one app.
Trend Themes
1. Customizable Lifestyle Apps - There is an opportunity to create more lifestyle apps that allow users to customize their content based on their interests and preferences.
2. Integrated E-commerce - Integrating e-commerce features into lifestyle apps creates a seamless experience for customers, opening opportunities for fintechs and retailers to partner up.
3. Multimedia Content Apps - With the growth of multimedia and demand for consumable content, developing apps that have a variety of multimedia-rich content will be an opportunity for developers.
Industry Implications
1. Fintech Industry - Fintech institutions could partner with retail and lifestyle brands to provide e-commerce services through lifestyle apps.
2. Media Industry - The media industry can use multimedia content apps to push targeted content to users based on their interests for potential growth.
3. Retail Industry - Retailers can integrate lifestyle apps with their e-commerce stores to increase sales and create a customized experience for their customers.
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