Converse's Looney Tunes Rivalry Line Features Iconic Enemies
Riley von Niessen — June 30, 2017 — Fashion
Those who are looking to spice up their footwear wardrobes with some colorful additions are likely to appreciate the new Chuck Taylor All Star Looney Tunes Rivalry collection from Converse.
As the name of the collection suggests, each of the silhouettes features a pair of iconic enemies from the franchise, including Sylvester and Tweety, Daffy and Bugs, and even Marvin and Earth. While the Daffy and Bugs sneakers hit low on the wearer's ankles, the other two designs make use of Converse's beloved Sk8-Hi silhouette.
Due to the additional material, the Sk8-His allow the colorful graphic designs to be truly statement worthy. Those looking for something to celebrate their fandom that's not too overwhelming are likely to appreciate the Daffy and Bugs design in the All Star Looney Tunes Rivalry collection, due to their low-cut silhouette and their use of more neutral tones.
As the name of the collection suggests, each of the silhouettes features a pair of iconic enemies from the franchise, including Sylvester and Tweety, Daffy and Bugs, and even Marvin and Earth. While the Daffy and Bugs sneakers hit low on the wearer's ankles, the other two designs make use of Converse's beloved Sk8-Hi silhouette.
Due to the additional material, the Sk8-His allow the colorful graphic designs to be truly statement worthy. Those looking for something to celebrate their fandom that's not too overwhelming are likely to appreciate the Daffy and Bugs design in the All Star Looney Tunes Rivalry collection, due to their low-cut silhouette and their use of more neutral tones.
Trend Themes
1. Character Collaboration Sneakers - Collaboration between footwear brands and popular franchises to create sneakers featuring iconic cartoon characters presents a disruptive innovation opportunity in the sneaker industry.
2. Graphic Design Statement Sneakers - The incorporation of colorful and statement-worthy graphic designs on sneakers, such as in Converse's Looney Tunes Rivalry collection, offers a disruptive innovation opportunity in the footwear industry.
3. Fandom-inspired Sneaker Collections - The creation of sneaker collections inspired by popular franchises, like the All Star Looney Tunes Rivalry collection from Converse, provides a disruptive innovation opportunity to tap into fan communities and generate brand loyalty.
Industry Implications
1. Footwear - The footwear industry has the potential to benefit from collaboration opportunities with popular franchises to create unique and eye-catching sneaker designs.
2. Graphic Design - The graphic design industry can explore partnerships with footwear brands to incorporate visually striking and statement-worthy designs on sneakers, creating new avenues for artistic expression.
3. Entertainment Merchandise - The production of sneaker collections inspired by beloved franchises presents a lucrative opportunity for the entertainment merchandise industry to expand their product offerings and appeal to fan communities.
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