The Look@Mi Street Stand Defines Space and Provides Shade
Amelia Roblin — December 5, 2011 — Art & Design
References: behance.net
Marquees and other tent-like structures are common choices for street retail enclosures, yet they appear to be somewhat out of date when compared to the mod Look@Mi Market Stand. Clean lines, a contemporary asymmetry and a sturdy frame bring the age-old experience of roadside buying and selling into the 21st century.
Andrea Ponti was likely looking to uncomplicate the visual of dozens of criss-crossing tent pegs and supports in favor of a minimalistic form. His crisp version can be repeated in lengthy rows without appearing to clutter the crowded thoroughfare. It begins with a well built L-shaped frame which suggests space but does not cut the vendor off from her clientele. A cantilevered transparent pane welcomes the application of a custom banner, and the Look@Mi Street Market Stand has a pivoting transom that produces a flat quadrant awning for shelter from sun and rain.
Andrea Ponti was likely looking to uncomplicate the visual of dozens of criss-crossing tent pegs and supports in favor of a minimalistic form. His crisp version can be repeated in lengthy rows without appearing to clutter the crowded thoroughfare. It begins with a well built L-shaped frame which suggests space but does not cut the vendor off from her clientele. A cantilevered transparent pane welcomes the application of a custom banner, and the Look@Mi Street Market Stand has a pivoting transom that produces a flat quadrant awning for shelter from sun and rain.
Trend Themes
1. Minimalist Design - Opportunity for businesses to create sleek and contemporary retail enclosures that stand out from traditional tent-like structures.
2. Clean Lines - Potential for retailers to embrace simple and uncluttered designs for market stalls to create a visually appealing shopping experience.
3. Asymmetry - Innovative opportunity to incorporate asymmetrical elements into market stalls to bring a modern and unique touch.
Industry Implications
1. Retail - Alternative market stall designs can disrupt the retail industry by offering a fresh and attractive shopping experience.
2. Event Planning - Market stall designs with minimalist aesthetics can revolutionize the event planning industry by providing stylish and modern options for temporary structures.
3. Outdoor Advertising - Incorporating transparent panes for custom banners in market stalls opens up new opportunities for creative outdoor advertising campaigns.
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