Cintia Dicker Sizzles in Vanity Fair
Going Like Sixty — October 18, 2008 — Marketing
References: vanityfair & stylecrave
Three Brazilian roommates are storming the runways and catwalks for the top designers. Cintia Dicker, Caroline Trentini and Bruna Erhardt live together and compete for the same gigs.
Cintia Dicker scored a recent hit with a spread in Vanity Fair. With her shocking red hair and the perfect Lolita look that fashion photographers are longing for, Cintia will surely show up in many more fashion mags along with her lovely roomies.
Implications - Consumers are naturally attracted to products that feature an element of sex appeal. Items that contain an aspect of sensuality are appealing to those who want to get more in touch with their sexualities.
Cintia Dicker scored a recent hit with a spread in Vanity Fair. With her shocking red hair and the perfect Lolita look that fashion photographers are longing for, Cintia will surely show up in many more fashion mags along with her lovely roomies.
Implications - Consumers are naturally attracted to products that feature an element of sex appeal. Items that contain an aspect of sensuality are appealing to those who want to get more in touch with their sexualities.
Trend Themes
1. Lolita Fashion Trend - An opportunity for fashion designers to tap into the consumer's desire for clothing items with an element of sensuality.
2. Roommate Modeling Trend - An opportunity for modeling agencies to scout and market groups of roommates to tap into the novelty and marketability of their collective image.
3. Red Hair Trend - An opportunity for hair care companies to market products focusing on bold hair colors like red to appeal to consumers who want to stand out with their looks.
Industry Implications
1. Fashion Industry - A fertile ground for disruptive innovation opportunities as consumers are increasingly drawn towards products that showcase sensuality and bold looks.
2. Modeling Agency Industry - A roommates modeling trend could mean an opportunity for innovative approaches in marketing modeling groups and collaboration between roommates for photoshoots.
3. Beauty Industry - The growing desire for bold hair colors highlights a new trend in the beauty industry that focuses on products that help consumers achieve a unique and standout look.
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