The Loewe ‘Leather Icons' Collection Keeps it Classic & Bad
Tiana Reid — June 18, 2010 — Pop Culture
References: loewe & dazeddigital
Loewe, a high-quality leather goods company founded in 1846, knows leather, and the Loewe ‘Leather Icons’ collection proves just that. Despite the current it-factor of leather in recent fashions, Loewe’s designs focus on classic cuts and a classic color. All of the pieces in the Loewe ‘Leather Icons’ collection are black.
“It felt natural to use the essential colour of leather. It also helped to make a focused, bold statement. I always think black makes leather tougher and sexier,” said Creative Director Stuart Vevers of the color choice.
“It felt natural to use the essential colour of leather. It also helped to make a focused, bold statement. I always think black makes leather tougher and sexier,” said Creative Director Stuart Vevers of the color choice.
Trend Themes
1. Classic Leather Designs - Opportunity for disruptive innovation in creating unique and timeless leather products.
2. Monochromatic Leather Collections - Opportunity to introduce monochromatic leather collections that make a bold and focused statement.
3. Enhancing Leather's Tough and Sexy Appeal - Opportunity to innovate and experiment with techniques to make black leather products even tougher and sexier.
Industry Implications
1. Fashion - Fashion industry can explore new ways to create classic and monochromatic leather products.
2. Luxury Goods - Luxury goods industry can capitalize on the appeal of timeless leather designs.
3. Accessories - Opportunity for accessories industry to create accessories that enhance the tough and sexy appeal of black leather.
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