The Peek:To App Allows Users to Anonymously Upload With No Filters
Alyson Wyers — May 4, 2017 — Social Media
While some location-sharing apps were created to help your friends find you, this one operates on anonymity. Peek:To combines anonymous social media with instant location-sharing. Founded by Oded Rochman, the app (currently in beta) aims to make the world feel smaller by enabling users to "connect to a real and unfiltered world through the eyes of another."
Its approach kicks against the likes, buzzwords and filters prevalent on so many other social media platforms but still maintains a voyeuristic element that allows users to explore and expand empathy. Like a crowdsourced street view, Peek:To encourages those who join to upload their view and give others the opportunity to see things literally from their point of view.
Its approach kicks against the likes, buzzwords and filters prevalent on so many other social media platforms but still maintains a voyeuristic element that allows users to explore and expand empathy. Like a crowdsourced street view, Peek:To encourages those who join to upload their view and give others the opportunity to see things literally from their point of view.
Trend Themes
1. Anonymous Social Media - Opportunity for disruptive innovation: Develop a social media platform that allows users to share and engage with content anonymously, encouraging authentic and unfiltered connections.
2. Instant Location-sharing - Opportunity for disruptive innovation: Create a location-sharing app that focuses on real-time updates, enabling users to instantly share their whereabouts with others to foster a sense of connection and exploration.
3. Voyeuristic Technology - Opportunity for disruptive innovation: Design a tech solution that allows users to experience the world from different perspectives, promoting empathy and understanding through the exploration of other people's point of view.
Industry Implications
1. Social Media - Opportunity for disruptive innovation: Rethink the traditional social media landscape by introducing anonymity and fostering genuine connections through unfiltered content.
2. App Development - Opportunity for disruptive innovation: Build location-sharing apps that prioritize real-time updates, encouraging users to discover and engage with new experiences in an instant.
3. Virtual Reality - Opportunity for disruptive innovation: Develop virtual reality technology that allows users to immerse themselves in the perspectives of others, promoting empathy and understanding through virtual exploration.
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