The Local Sonic Swag Line Pays Homage to 46 US States
Riley von Niessen — March 25, 2021 — Lifestyle
References: SONICSwagShop & qsrweb
Sonic is releasing a nostalgic line of apparel dubbed Local Sonic Swag that honors the many different states that the fast food chain operates in.
The collection consists of 46 different t-shirts, each of which celebrates a particular state. This is shown through bold lettering at the bottom of the tees, which are joined by matching blue cartoons that aim to highlight the connections consumers have with their local drive-ins. All of the artwork is done in collaboration with Kelly Golden, a sign artist who is based out of Detroit.
Sonic fans can purchase a shirt that matches their state for a limited time by going to the Sonic Swag Shop website, where each tee retails for $20 USD.
Image Credit: Sonic
The collection consists of 46 different t-shirts, each of which celebrates a particular state. This is shown through bold lettering at the bottom of the tees, which are joined by matching blue cartoons that aim to highlight the connections consumers have with their local drive-ins. All of the artwork is done in collaboration with Kelly Golden, a sign artist who is based out of Detroit.
Sonic fans can purchase a shirt that matches their state for a limited time by going to the Sonic Swag Shop website, where each tee retails for $20 USD.
Image Credit: Sonic
Trend Themes
1. Nostalgic QSR Merchandise - Opportunity to capitalize on consumers' emotional connection with local QSR chains and offer limited-edition merchandise that celebrates their state or region.
2. Collaborations with Local Artists - Opportunity to partner with local artists for unique and eye-catching merchandise designs that showcase the essence of the local community.
3. Customized Apparel Collections - Opportunity for QSR chains to offer customizable apparel collections that allow consumers to create their own unique merchandise based on their state or region.
Industry Implications
1. Fast Food Industry - Fast food chains can leverage nostalgia and local pride to create exclusive merchandise that complements their brand identity and drives customer engagement.
2. Apparel Retail Industry - Apparel retailers can target consumers who are passionate about their local communities and partner with QSR chains or local artists to release state-themed merchandise collections.
3. E-commerce Industry - Online retailers can leverage the popularity of QSR chains and collaborations with local artists to create exclusive capsule collections, driving increased traffic and sales.
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