Loblaw Has Partnered with Instacart for Same-Day Deliveries
Mishal Omar — December 12, 2017 — Business
References: toronto.ctvnews & bnn
This month, the grocery chain Loblaw will be introducing a quick home delivery service in Toronto and if successful, the service will extend to Vancouver early next year.
The new service comes in a partnership between Loblaw and Instacart, and "will deliver groceries from Loblaws, Real Canadian Superstore, and T&T stores." Each of these deliveries will take less than an hour from point of purchase to delivery, and the service was created in order to convenience time-strapped customers. If successful, the service will eventually expand to the rest of Canada.
As retailers now feel a greater sense of urgency in competing with Amazon's rising dominance, grocery services such as this are a step in the right direction – allowing smaller retailers to better compete with the e-commerce giant.
The new service comes in a partnership between Loblaw and Instacart, and "will deliver groceries from Loblaws, Real Canadian Superstore, and T&T stores." Each of these deliveries will take less than an hour from point of purchase to delivery, and the service was created in order to convenience time-strapped customers. If successful, the service will eventually expand to the rest of Canada.
As retailers now feel a greater sense of urgency in competing with Amazon's rising dominance, grocery services such as this are a step in the right direction – allowing smaller retailers to better compete with the e-commerce giant.
Trend Themes
1. Quick Home Delivery - The trend of quick home delivery services is disrupting the traditional grocery industry and providing convenience to time-strapped customers.
2. Partnerships with Delivery Platforms - More retailers are forming partnerships with delivery platforms like Instacart to offer same-day deliveries, enabling them to better compete with e-commerce giants.
3. Competing with E-commerce Giants - In order to compete with the rising dominance of e-commerce giants like Amazon, retailers are adopting innovative grocery delivery services to attract customers and stay relevant.
Industry Implications
1. Grocery - The grocery industry is being disrupted by quick home delivery services, creating opportunities for retailers to enhance customer experience and increase sales.
2. Delivery - The delivery industry is experiencing significant growth as more retailers partner with delivery platforms to offer same-day deliveries and meet customer demands.
3. E-commerce - The e-commerce industry is facing increased competition from brick-and-mortar retailers who are adopting innovative delivery services to better compete and retain customers.
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