The LNG Mobile Store Concept Turns from Truck Bed to Expansive Spread
Amelia Roblin — June 14, 2012 — Autos
References: industrialdesignserved
Think about the rent you would save as a retail franchise owner of the LNG Mobile Store Concept. This little outlet is essentially a collection of cargo containers that can be compactly placed on the flatbed of a rig and transported around the China.
This is a project by g.001 in cooperation with Studio Intraligi for Li-Ning LNG as a strategy for exhibiting the brand's clothing to the inhabitants of suburban and rural cities and towns who would otherwise not step inside more established locations. A tractor-trailer can simply pull up to the chosen site and unload the big crates. From there, the LNG Mobile Store Concept unfolds to reveal branches of display cases, shelving and change rooms, expanding in all directions.
This is a project by g.001 in cooperation with Studio Intraligi for Li-Ning LNG as a strategy for exhibiting the brand's clothing to the inhabitants of suburban and rural cities and towns who would otherwise not step inside more established locations. A tractor-trailer can simply pull up to the chosen site and unload the big crates. From there, the LNG Mobile Store Concept unfolds to reveal branches of display cases, shelving and change rooms, expanding in all directions.
Trend Themes
1. Mobile Retail - The LNG Mobile Store Concept demonstrates the potential for mobile retail to save on rent costs and reach customers in suburban and rural locations.
2. Pop-up Shops - The Boxy Pop-Up Shops concept utilizes cargo containers to create a flexible, temporary retail space, offering potential for low-cost, customizable pop-up shops.
3. Expandable Retail - The LNG Mobile Store Concept's ability to expand from a compact form to a large, multi-room retail space showcases the potential for customizable retail locations that can easily adapt to different settings and customer needs.
Industry Implications
1. Retail - The LNG Mobile Store Concept offers a disruptive innovation opportunity for the retail industry to experiment with mobile, low-cost and customizable retail spaces.
2. Logistics - The Boxy Pop-Up Shops concept offers a disruptive innovation opportunity for the logistics industry to harness the potential of repurposing cargo containers for temporary retail spaces.
3. Marketing - The LNG Mobile Store Concept and Boxy Pop-Up Shops concept offer disruptive innovation opportunities for the marketing industry to create unique and customizable brand experiences that reach consumers in new and unexpected settings.
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