LiveStrong Travel Mug
Bianca — March 31, 2008 — Art & Design
If you don't have your own Livestrong bracelet, it's pretty much a guarantee that you've seen one. Based on that assumption, you'd know right away that this skinny travel mug is branded with the logo for Lance Armstrong Foundation in support of cancer.
Unlike other to-go mugs, the Livestrong Travel Mug doesn't restrict you to a single sipping spot. It can be so aggravating when you're driving, trying to keep your eyes on the road, and you miss your aim but a few millimeters. I've definitely ruined an outfit or two doing that.
"The Livestrong Travel Mug smartly solves the problem by making it possible to drink from anywhere along the cup's rim, and its top closes with the push of a center button," MSN explains.
Another feature that makes this better than ordinary mugs is that it's skinnier, allowing it to actually fit inside your car's cup holder (holding it between your legs again leads to spills... been there too) as well as, you guessed it, it fits snuggly in your bike's water bottle holder!
But the best part of all is that it only costs $20, 10 per cent of which will go to the LiveStrong foundation!
Chantal Cookware has a whole collection of LiveStrong products, so if you dig the mug, it's worth checking out!
Unlike other to-go mugs, the Livestrong Travel Mug doesn't restrict you to a single sipping spot. It can be so aggravating when you're driving, trying to keep your eyes on the road, and you miss your aim but a few millimeters. I've definitely ruined an outfit or two doing that.
"The Livestrong Travel Mug smartly solves the problem by making it possible to drink from anywhere along the cup's rim, and its top closes with the push of a center button," MSN explains.
Another feature that makes this better than ordinary mugs is that it's skinnier, allowing it to actually fit inside your car's cup holder (holding it between your legs again leads to spills... been there too) as well as, you guessed it, it fits snuggly in your bike's water bottle holder!
But the best part of all is that it only costs $20, 10 per cent of which will go to the LiveStrong foundation!
Chantal Cookware has a whole collection of LiveStrong products, so if you dig the mug, it's worth checking out!
Trend Themes
1. Smart Beverage Containers - The Livestrong Travel Mug's innovative design allows for drinking from anywhere along the cup's rim, providing a disruptive opportunity for smart beverage containers.
2. Compact Mug Designs - The slim and compact design of the Livestrong Travel Mug opens up disruptive innovation opportunities for compact mug designs that fit easily into cup holders.
3. Cause-branded Products - The success of the Livestrong Travel Mug showcases the potential for cause-branded products, presenting disruptive innovation opportunities in the market.
Industry Implications
1. Beverage Containers - The innovative design of the Livestrong Travel Mug points towards disruptive innovation opportunities in the beverage containers industry.
2. Consumer Goods - The demand for compact and cause-branded products like the Livestrong Travel Mug presents disruptive innovation opportunities in the consumer goods industry.
3. Charitable Organizations - The success of the Livestrong Travel Mug demonstrates the potential for disruptive innovation in the charitable organizations industry through cause-branded products.
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