The Live-Stream Site and Online Community Focuses on the Decks Not Crowds
Alyson Wyers — May 6, 2015 — Tech
References: chew & springwise
If you are a DJ, this live-stream site enables you to broadcast and watch videos of sets. So in addition to sharing your own live sets, you can also use Chew as an educational archive. Whether you are trying to reach fans or peers, this platform is tailored to the DJ community.
Described by Springwise as a "centralized online community combining discussion, education, discovery and entertainment," the UK startup differentiates itself from other live-stream site competitors with its focus on the decks. Instead of focusing the live performance videos on the crowd, Chew lets audiences watch and learn. This makes it perfect for amateur DJs as well as music enthusiasts.
While the service is free to use and view, it hopes to make money via sponsorships and pro accounts. Their current priority, however, is growing its customer base.
Described by Springwise as a "centralized online community combining discussion, education, discovery and entertainment," the UK startup differentiates itself from other live-stream site competitors with its focus on the decks. Instead of focusing the live performance videos on the crowd, Chew lets audiences watch and learn. This makes it perfect for amateur DJs as well as music enthusiasts.
While the service is free to use and view, it hopes to make money via sponsorships and pro accounts. Their current priority, however, is growing its customer base.
Trend Themes
1. Educational DJ Platforms - A trend towards platforms that allow DJs to share their sets and teach others the craft.
2. Online Music Education - An increase in online communities focused on educating people about music production and performance.
3. Live-streaming Education - A rise in live-streaming platforms that emphasize learning and education rather than entertainment.
Industry Implications
1. Music Education - Opportunities for traditional music schools, as well as online music education platforms, to leverage the popularity of educational DJ platforms to reach a wider audience.
2. Live-streaming - Live-streaming services that prioritize education and offering value to their users have a market opportunity.
3. Sponsorship and Advertising - Opportunities for companies to sponsor educational DJ platforms and advertise to a targeted audience of music enthusiasts and aspiring DJs.
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