The Lively App Introduced 'Quickies,' or the Snapchat of Dating
Laura McQuarrie — April 12, 2017 — Tech
References: itunes.apple
No matter how well you know yourself, it is not always easy to craft a succinct dating profile that perfectly captures one's essence—as such, the Lively app recently introduced a new feature called 'Quickies.'
Lively was first launched as a dating app of a different kind that helps people connect via video profiles. Now, users are able to send Snapchat-inspired Quickies to one another. Users are able to choose from different Quickies to share, such as a humblebrag, a 'Never Have I Ever' or even #TBT throwback content. Lively app users are able to send three Quickies per day, which may be added to their public profile after sending to give other users a better sense of their personality.
Receiving a Quickie simulates the feel of following a person on social media, leaving users with the choice to engage with another Lively app user or not, based on what they choose to share.
Lively was first launched as a dating app of a different kind that helps people connect via video profiles. Now, users are able to send Snapchat-inspired Quickies to one another. Users are able to choose from different Quickies to share, such as a humblebrag, a 'Never Have I Ever' or even #TBT throwback content. Lively app users are able to send three Quickies per day, which may be added to their public profile after sending to give other users a better sense of their personality.
Receiving a Quickie simulates the feel of following a person on social media, leaving users with the choice to engage with another Lively app user or not, based on what they choose to share.
Trend Themes
1. Video Profiles in Dating - The introduction of 'Quickies' on the Lively app highlights the trend of using video profiles in dating, providing an opportunity for innovative platforms to further enhance the user experience.
2. Snapchat-inspired Dating Communication - The popularity of sending Quickies on the Lively app reflects the trend of incorporating Snapchat-inspired features into dating apps, creating avenues for disruptive innovation in the dating communication space.
3. Enhanced Personal Representation in Dating Profiles - The utilization of Quickies as a means to showcase various aspects of a person's personality addresses the trend of seeking enhanced personal representation in dating profiles, prompting opportunities for novel approaches to self-expression in the industry.
Industry Implications
1. Dating Apps - The introduction of Quickies on the Lively app presents a disruptive innovation opportunity for the dating app industry to explore new ways of facilitating connections and increasing user engagement through video profiles.
2. Social Media Integration - The incorporation of Quickies as a simulation of social media following stimulates disruptive innovation prospects for industries focused on integrating social media functionalities into dating platforms, offering users a familiar and engaging experience.
3. Mobile Messaging and Communication - The trend of Snapchat-inspired dating communication, as displayed by the Quickies feature, presents opportunities for disruptive innovation in the mobile messaging and communication industry, where platforms can explore new ways to facilitate connections and interactions between users.
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