The Prank Live With It! iPhone App Aims to Bring Awareness
Sarah Moore — May 15, 2012 — Social Good
References: worsethanbad.org & mashable
The fake Live With It! App, and its accompanying video parody, was created by the Worse than Bad collective and is geared toward raising awareness about the oil-related crisis in the Niger Delta.
Sponsored by Friends of the Earth Netherlands/Milieudefensie, the campaign features a fake iPhone app and supplementary campaign launch video hosted by actor David Rasche. The faux application would allow residents to report oil spills, find alternative methods of navigating their homeland via oil pipe trails and provide them with the ability to find a different location to attain water if the closest one is not suitable for consumption.
All of these features are directed toward the outrage over mass pollution, destruction of property and the direct threat to the safety of the inhabitants in the Niger Delta that has been caused by ill-functioning and improperly maintained Shell oil pipelines.
Sponsored by Friends of the Earth Netherlands/Milieudefensie, the campaign features a fake iPhone app and supplementary campaign launch video hosted by actor David Rasche. The faux application would allow residents to report oil spills, find alternative methods of navigating their homeland via oil pipe trails and provide them with the ability to find a different location to attain water if the closest one is not suitable for consumption.
All of these features are directed toward the outrage over mass pollution, destruction of property and the direct threat to the safety of the inhabitants in the Niger Delta that has been caused by ill-functioning and improperly maintained Shell oil pipelines.
Trend Themes
1. Fake App Awareness - Creating parody apps as a means to raise awareness about pressing issues, such as the oil-related crisis in the Niger Delta.
2. Social Media Activism - Using social media as a platform for organizing protests and generating support for causes.
3. Public Engagement Through Satire - Utilizing satirical content, like parody videos, to engage the public and spark conversations about important topics.
Industry Implications
1. Technology - Developing innovative apps that educate and mobilize users to take action on societal issues.
2. Energy and Oil - Addressing the challenges faced by the oil industry in terms of environmental impact and community safety through disruptive innovations.
3. Marketing and Advertising - Exploring creative and unconventional marketing strategies, such as satirical campaigns, to promote social causes and generate awareness.
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