Amex's Live Life Experience Features a Foam Pit and Secret Rooms
Ellen Smith — June 8, 2018 — Marketing
References: americanexpress & newswire
The Live Life Experience by American Express has opened its doors, bringing travel, adventure, art and play to Toronto's bustling Queen West neighborhood.
Local art, hidden rooms, giant ramen bowls, mythical creatures and an expansive foam pit are just some of the unique experiences guests can immerse themselves in as they moved from room to room. Sitting at the intersection of art and entertainment, each themed space in this 12,000 square foot facility boasts a social media-friendly aesthetic, making for the perfect photo op for its guests. Whether traveling, dining, entertaining or just having fun, each themed room in the Live Life Experience reminds consumers that Amex has their back.
While the forward-thinking district in Toronto is no stranger to pop-ups, this particular experience was so unique and well-received, that Amex extended its availability, keeping the event open for another week. The event will run until June 16th.
Local art, hidden rooms, giant ramen bowls, mythical creatures and an expansive foam pit are just some of the unique experiences guests can immerse themselves in as they moved from room to room. Sitting at the intersection of art and entertainment, each themed space in this 12,000 square foot facility boasts a social media-friendly aesthetic, making for the perfect photo op for its guests. Whether traveling, dining, entertaining or just having fun, each themed room in the Live Life Experience reminds consumers that Amex has their back.
While the forward-thinking district in Toronto is no stranger to pop-ups, this particular experience was so unique and well-received, that Amex extended its availability, keeping the event open for another week. The event will run until June 16th.
Trend Themes
1. Immersive Pop-ups - Disruptive innovation opportunity: Creating immersive pop-up experiences that combine art, entertainment, and social media appeal.
2. Themed Experiences - Disruptive innovation opportunity: Designing themed experiences that offer unique and photo-friendly aesthetics for guests to enjoy and share on social media.
3. Extended Pop-up Events - Disruptive innovation opportunity: Extending the availability of popular pop-up events to meet the high demand and generate more revenue.
Industry Implications
1. Event Management - Disruptive innovation opportunity: Incorporating immersive pop-up experiences into event management services to provide unique and memorable experiences for attendees.
2. Tourism and Hospitality - Disruptive innovation opportunity: Developing themed experiences within the tourism and hospitality industry to attract tourists and provide them with memorable experiences.
3. Social Media Marketing - Disruptive innovation opportunity: Leveraging themed experiences with photo-friendly aesthetics as part of social media marketing campaigns to increase brand visibility and engagement.
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