Little Debbie Sneaks Into the Social Media Game with These Ads
Ryan Fowler — May 8, 2013 — Marketing
References: littledebbie & adweek
Little Debbie has refined its brand image for the first time in 13 years. This is the first of even the smallest of changes made to the Little Debbie design since 1985. The changes that have been made are remarkably subtle; the changes are so small that the famous dessert snack's brand has made a challenge to its fans on Facebook to see how many of these differences they are able to detect. “Leave a comment with the changes you can spot, and share it with your friends to see how keen their eyes are,” the brand says.
This was not a change that had to be made; the clever brand ambassadors and advertising agencies are using the power of social media to gain market share and get the face of the brand caught up with the rest of its competitors.
This was not a change that had to be made; the clever brand ambassadors and advertising agencies are using the power of social media to gain market share and get the face of the brand caught up with the rest of its competitors.
Trend Themes
1. Brand Image Refinements - Opportunity for businesses to update and refresh their brand image to better align with and compete with competitors.
2. User Engagement Challenges - Potential for businesses to create user engagement challenges on social media platforms to increase brand interaction and visibility.
3. Subtle Design Changes - Trend of making subtle design changes to existing products or services to pique consumer interest and generate excitement.
Industry Implications
1. Food and Beverage - Opportunity for food and beverage brands to refine their logo and brand image to stay relevant in the competitive market.
2. Advertising and Marketing - Potential for advertising and marketing agencies to leverage social media platforms for user engagement challenges and brand refresh campaigns.
3. Consumer Goods - Trend of making subtle design changes in consumer goods industries to captivate consumer attention and differentiate from competitors.
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