'Lists' by Liza Kirwin Curates To-Dos of Famous Artists
Christopher DeLuca — July 15, 2011 — Pop Culture
References: harpercollins & brainpickings.org
'Lists' by Liza Kirwin is a phenomenal collection of to-dos and inventories of famous artists. Some of the artists represented in this unbelievable collection include: Pablo Picasso, Joseph Cornell, Willem de Kooning, Mark Rothko, Andrew Wyeth and Janice Lowry.
What I particularly like about 'Lists' by Liza Kirwin is how unique the inventories are and how they each provide a small glimpse into the life and mind of the artist in question. Definitely worth checking out the images to see for yourself.
Implications - Consumers have a strong desire to peer into the lives of the rich and famous. In particular, consumers are attracted to the ordinary aspects of their lives that makes them seem like real people. Companies should leverage this voyeuristic sensibility in their marketing campaigns.
What I particularly like about 'Lists' by Liza Kirwin is how unique the inventories are and how they each provide a small glimpse into the life and mind of the artist in question. Definitely worth checking out the images to see for yourself.
Implications - Consumers have a strong desire to peer into the lives of the rich and famous. In particular, consumers are attracted to the ordinary aspects of their lives that makes them seem like real people. Companies should leverage this voyeuristic sensibility in their marketing campaigns.
Trend Themes
1. Curated Artist Inventories - The trend of curating and showcasing inventories of famous artists presents an opportunity for art galleries and museums to attract visitors and provide a unique experience.
2. Personalized Insights Into Artists' Lives - The trend of sharing to-dos and inventories of famous artists offers an opportunity for digital platforms to create personalized content and engage art enthusiasts in a deeper exploration of artists' lives.
3. Voyeuristic Marketing - The trend of consumers' attraction to the ordinary aspects of famous individuals' lives presents a disruptive innovation opportunity for marketing campaigns to tap into this voyeuristic sensibility and create relatable content that resonates with consumers.
Industry Implications
1. Art Galleries - Art galleries can leverage curated artist inventories as a unique selling point to attract visitors and provide an immersive experience.
2. Museums - Museums can incorporate curated artist inventories into their exhibitions to provide visitors with a deeper understanding of artists' lives and artistic processes.
3. Digital Content Platforms - Digital content platforms can capitalize on the trend of sharing personalized insights into artists' lives by creating engaging and interactive experiences that allow art enthusiasts to explore the inventories and to-dos of famous artists.
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