Dunlopillo Wants You to Listen to Its Mattress to Improve Relationships
Laura McQuarrie — May 20, 2015 — Art & Design
References: listentoyourmattress.my & gizmodiva
With a new campaign called 'Listen to Your Mattress,' Dunlopillo is introducing a mattress so smart, it's capable of giving you rest and making your relationship thrive.
The smart mattress features a number of sensors to measure pressure points that are capable of collecting data used to analyze movements. A lack of movement on the mattress is suggestive of a couple that's not being physically intimate enough with one another, so the mattress begins sending notifications to smartphones suggesting date ideas, sending surprise bouquets of flowers and other ideas to rekindle love and romance in a relationship.
Couples interested in taking on this mattress as a relationship coach in their own homes need only sign up to have the smart mattress monitor installed by Dunlopillo's staff using an online form.
The smart mattress features a number of sensors to measure pressure points that are capable of collecting data used to analyze movements. A lack of movement on the mattress is suggestive of a couple that's not being physically intimate enough with one another, so the mattress begins sending notifications to smartphones suggesting date ideas, sending surprise bouquets of flowers and other ideas to rekindle love and romance in a relationship.
Couples interested in taking on this mattress as a relationship coach in their own homes need only sign up to have the smart mattress monitor installed by Dunlopillo's staff using an online form.
Trend Themes
1. Smart Mattresses - Opportunity for brands to develop mattresses with sensors and data analysis capabilities to offer personalized recommendations for improved sleep and overall well-being.
2. Relationship Tech - Potential for technology to be used as a relationship coach, leveraging data and smart devices to offer suggestions and support for couples to strengthen their relationships.
3. Intimate Well-being - Growing market for products and services that focus on enhancing intimacy and romantic connections, creating opportunities for innovative solutions like love-coaching mattresses.
Industry Implications
1. Furniture - Furniture brands can explore integrating smart technology into their products, such as mattresses, to provide added value and personalized experiences for customers.
2. Sleep Tech - Opportunities for sleep technology companies to develop and market smart mattresses that analyze sleep data and offer recommendations for better sleep quality and overall well-being.
3. Wellness - Wellness industry can expand its offerings to include products and services that focus on improving couples' well-being and intimacy, incorporating technology-driven solutions like relationship coaching.
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