Study Shows Red Lips Lead to Better Jobs and More Love
Tisah Tucknott — June 17, 2009 — Fashion
References: theinsider & stylelist
A recent study revealed that wearing red lipstick leads to more job opportunities and better sex.
Apparently having bright red pouts means you feel more confident than those with bare lips.
In the study, approximately three out of four women said the color of their lipstick affected their mood.
Ladies, whip out your most luscious red lipstick and your confidence to receive more job offers and more passion.
Implications - Beauty products have become more than just a way for consumers to better their appearance. Products that allow for beautifying while containing a deeper element are appealing to customers who look for more in their purchases. In order to stay on top, a company could focus on this desire for more meaning in their items.
Apparently having bright red pouts means you feel more confident than those with bare lips.
In the study, approximately three out of four women said the color of their lipstick affected their mood.
Ladies, whip out your most luscious red lipstick and your confidence to receive more job offers and more passion.
Implications - Beauty products have become more than just a way for consumers to better their appearance. Products that allow for beautifying while containing a deeper element are appealing to customers who look for more in their purchases. In order to stay on top, a company could focus on this desire for more meaning in their items.
Trend Themes
1. Meaningful Beauty - Beauty products that offer a deeper element beyond appearance, such as boosting confidence and mood, are gaining popularity.
2. Lipstick Confidence - The color of lipstick can affect a woman's confidence level, opening up opportunities for innovative lipstick brands to focus on empowering and confidence-boosting formulations.
3. Cosmetics and Emotions - The emotional connection between cosmetics and the consumer is growing, inspiring companies to develop products that tap into consumers' emotions for a more fulfilling experience.
Industry Implications
1. Beauty and Personal Care - Companies in the beauty and personal care industry can capitalize on the trend by creating beauty products that offer emotional benefits and boost confidence.
2. Job and Career Development - The study's findings present an opportunity for job and career development industries to explore the impact of appearance and confidence on job opportunities, potentially offering confidence-building programs or services.
3. Relationship and Dating - The link between red lipstick and better sex creates an opportunity for the relationship and dating industry to explore the use of cosmetics as a tool to enhance romantic experiences.
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