LIVCER Develops a Sampling Solution Called Livstick
References: beautypackaging & livcer
A new lipstick sampling solution is developed by LIVCER in light of COVID-19. Dubbed 'Livstick,' the innovation is designed to answer consumer concerns for health and safety, which have understandably skyrocketed from the onset of the pandemic.
The lipstick sampling solution is described as a "beauty match" that will enable individuals to sample a lip color in a safe way. The design presents "a wooden stick whose end is wrapped in the formula." In addition to lipstick products, Livstick is also ideal for all offerings that can be hot-poured. This includes eyebrow care, eyeliner, lip balm, and so on.
Since health concerns about outbreaks are projected to continue during and even beyond the COVID-19 pandemic, it is crucial for the industry to rethink consumer engagement, especially when it comes to testing out a formula, a color, or a smell.
Image Credit: LIVCER
The lipstick sampling solution is described as a "beauty match" that will enable individuals to sample a lip color in a safe way. The design presents "a wooden stick whose end is wrapped in the formula." In addition to lipstick products, Livstick is also ideal for all offerings that can be hot-poured. This includes eyebrow care, eyeliner, lip balm, and so on.
Since health concerns about outbreaks are projected to continue during and even beyond the COVID-19 pandemic, it is crucial for the industry to rethink consumer engagement, especially when it comes to testing out a formula, a color, or a smell.
Image Credit: LIVCER
Trend Themes
1. COVID-19 Lipstick Sampling - Opportunity for developing innovative and safe lipstick sampling methods in response to health concerns during the COVID-19 pandemic.
2. Hygienic Beauty Sampling - Growing demand for hygienic sampling solutions in the beauty industry, opening up avenues for disruptive innovations like Livstick.
3. Contactless Product Testing - The need for contactless ways to test and experience beauty products presents an opportunity for development of contactless lipstick sampling solutions.
Industry Implications
1. Beauty - The beauty industry can explore disruptive innovation opportunities in developing safer and more hygienic ways for customers to test and sample products.
2. Cosmetics - The cosmetics industry can reimagine their product sampling strategies to address health concerns and create contactless product testing experiences like Livstick.
3. Personal Care - Innovations like Livstick in the personal care sector can offer safe and convenient ways for customers to test and experience various products.
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