FENTY Beauty's Spring Campaign is Magnetic and Vibrant
Kalin Ned — April 23, 2018 — Art & Design
References: fentybeauty & behance.net
FENTY Beauty has become known in the industry for creating youthful, inclusivity-encouraging campaigns, but for the promotion of its Spring lip shades the company is putting the emphasis on the product. In a style-enhancing and tasteful way under the direction of Madrid-based design studio Serial Cut, the new FENTY Beauty campaign vibrantly showcases its numerous colorful lip shade options — from forest green and dust blue to cherry red and lilac purple.
While previous FENTY Beauty commercials have emphasized community involvement and progressive leadership—like the provocative and inclusive ad, supporting LGBTQ+ and staring Instagram influencer BlameItOnKway—the Spring lip shades enjoy a more product-centric approach. By layering campaign strategies, FENTY Beauty has begun developing a somewhat unisex image that encourages people of all gender preferences to engage with the product.
While previous FENTY Beauty commercials have emphasized community involvement and progressive leadership—like the provocative and inclusive ad, supporting LGBTQ+ and staring Instagram influencer BlameItOnKway—the Spring lip shades enjoy a more product-centric approach. By layering campaign strategies, FENTY Beauty has begun developing a somewhat unisex image that encourages people of all gender preferences to engage with the product.
Trend Themes
1. Youthful-inclusive Campaigns - Disruptive innovation opportunity: Create campaigns that promote inclusivity and diversity to appeal to a younger audience.
2. Product-centric Approach - Disruptive innovation opportunity: Shift focus to product highlighting and showcase a variety of options for potential customers.
3. Layered Campaign Strategies - Disruptive innovation opportunity: Combine different advertising techniques to create a more versatile and engaging brand image.
Industry Implications
1. Beauty - Disruptive innovation opportunity: Explore new lip shade options and innovative packaging designs to capture consumer attention.
2. Fashion - Disruptive innovation opportunity: Collaborate with fashion brands to create cohesive campaigns that align with current trends and appeal to a wider audience.
3. Advertising - Disruptive innovation opportunity: Experiment with unconventional marketing strategies and storytelling techniques to create memorable and impactful campaigns.
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