Aquaphor's Lip Naturally Inspired Collection Supports Millennials & Gen Z
Laura McQuarrie — September 10, 2024 — Fashion
References: aquaphorus & prnewswire
The Aquaphor Lip Naturally Inspired Collection is formulated with 99% naturally derived ingredients and introduces two new Lip Repair Sticks with key ingredients like aloe vera and coconut oil. These softening, soothing and hydrating lip care products respond to the growing demand for gentle and effective formulas with naturally derived ingredients.
While the Naturally Inspired with Coconut Oil stick provides lasting moisture for sensitive lips, the Naturally Inspired with Aloe Vera variety delivers immediate relief from dryness and comforts chapped, cracked lips.
"Aquaphor, one the fastest growing brands in lip care, is driven by Gen Z and Millennial consumers who are looking for immediate relief for very dry lips," said Patricia Popowich, Aquaphor Brand Director at Beiersdorf, "We conducted extensive research to understand consumer preference towards naturally derived† ingredients and Aloe Vera and Coconut Oil came out on top."
While the Naturally Inspired with Coconut Oil stick provides lasting moisture for sensitive lips, the Naturally Inspired with Aloe Vera variety delivers immediate relief from dryness and comforts chapped, cracked lips.
"Aquaphor, one the fastest growing brands in lip care, is driven by Gen Z and Millennial consumers who are looking for immediate relief for very dry lips," said Patricia Popowich, Aquaphor Brand Director at Beiersdorf, "We conducted extensive research to understand consumer preference towards naturally derived† ingredients and Aloe Vera and Coconut Oil came out on top."
Trend Themes
1. Naturally-derived Lip Care - The use of 99% naturally derived ingredients in lip care products addresses the increasing consumer demand for more natural and less synthetic personal care items.
2. Ingredient-specific Relief - Formulating lip care sticks with specific ingredients like aloe vera and coconut oil provides targeted solutions, enhancing the efficacy and appeal of the product.
3. Generational Product Preferences - Catering to the preferences of Millennials and Gen Z with specific ingredient choices reflects a shift towards more personalized and research-driven product development.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry benefits from integrating naturally derived ingredients into product lines, meeting the consumer demand for natural and effective solutions.
2. Holistic Health and Wellness - Offering lip care with soothing and hydrating properties from natural ingredients enhances the focus on holistic health and wellness trends.
3. Natural Ingredient Sourcing - The increasing popularity of natural ingredients like aloe vera and coconut oil bolsters the market for sustainably and ethically sourced raw materials.
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