Foundrae's Line of Fine Jewelry Encourages Expression with Symbols
Laura McQuarrie — August 20, 2019 — Fashion
References: foundrae & refinery29
Foundrae is a line of fine jewelry that combines elements like 18k gold, enamel and precious stones with symbols that take inspiration from various time periods, offering what the brand describes as "modern heirlooms." With rings, medallions, necklaces and more, the brand offers a range of pieces that will speak to consumers for more than just their physical value.
Symbols are of the utmost importance to Foundrae, and as founder Beth Bugdaycay told Refinery29, "I had just kind of always imagined people putting together their own stories with their own symbols." The brand's fine jewelry pieces are organized into categories like wholeness, true love, course correction and karma, as well as elemental themes like fire and water.
Symbols are of the utmost importance to Foundrae, and as founder Beth Bugdaycay told Refinery29, "I had just kind of always imagined people putting together their own stories with their own symbols." The brand's fine jewelry pieces are organized into categories like wholeness, true love, course correction and karma, as well as elemental themes like fire and water.
Trend Themes
1. Symbolic Jewelry - Opportunity for disruptive innovation in creating jewelry that incorporates meaningful symbols to convey personal stories and emotions.
2. Modern Heirlooms - Opportunity to disrupt the jewelry industry by offering pieces that hold sentimental value and can be passed down through generations.
3. Personalized Expression - Opportunity for disruptive innovation in designing jewelry that allows individuals to express their unique experiences and beliefs through personalized symbols.
Industry Implications
1. Fine Jewelry - Opportunity to innovate within the fine jewelry industry by incorporating meaningful symbols and storytelling into the design process.
2. Luxury Fashion - Opportunity to disrupt the luxury fashion industry by offering modern heirloom jewelry as a unique and meaningful accessory.
3. Social Media Marketing - Opportunity to disrupt the marketing industry by leveraging personalized expression in jewelry to create impactful social media campaigns that resonate with consumers.
4.3
Score
Popularity
Activity
Freshness
