The Lindt Excellence Line Features Three New Products
Michael Hemsworth — September 28, 2019 — Marketing
References: chocolate.lindt & conveniencestore
The Lindt Excellence range has been enhanced by the brand to offer consumers a new way to enjoy sweet treats with increased levels of cocoa. The announcement comes with three new products including the Milk Chocolate 45% cocoa, Milk Chocolate 55% cocoa and the Milk Chocolate 65% cocoa, which are each priced at £1.99 a piece. The bars feature a richer flavor profile with the Milk Chocolate 45% cocoa having notes of caramel, the Milk Chocolate 55% cocoa boasting fruit tones with notes of vanilla and honey, while the Milk Chocolate 65% cocoa features "profound roasted aromas."
The new Lindt Excellence range varieties all boast the creaminess of milk chocolate with a richer, refined flavor profile that cocoa offers to address changing consumer taste preferences.
The new Lindt Excellence range varieties all boast the creaminess of milk chocolate with a richer, refined flavor profile that cocoa offers to address changing consumer taste preferences.
Trend Themes
1. Increased Cocoa Content - Opportunity to create new products with higher levels of cocoa to cater to changing consumer taste preferences.
2. Richer Flavor Profiles - Chance to develop chocolate products with enhanced taste profiles by incorporating different cocoa percentages.
3. Premium Chocolate Bars - Potential to capitalize on the demand for high-quality chocolate bars with elevated cocoa content.
Industry Implications
1. Confectionery - Disruptive innovation opportunity for confectionery companies to create and market chocolate bars with increased cocoa levels.
2. Food and Beverage Retail - Opportunity for food and beverage retailers to offer a variety of chocolate bars with higher cocoa content to cater to evolving consumer preferences.
3. Gourmet/deluxe Food Products - Chance for gourmet and deluxe food product manufacturers to introduce premium chocolate bars with richer flavor profiles to meet the demand for indulgent treats.
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