The Craftastic Lina Bertucci 'Women in the Tattoo Subculture' Series
Ryan Hinkson — August 21, 2010 — Fashion
References: linabertucci & inkbutter
Lina Bertucci's 'Women in the Tattoo Subculture' photo series is a very interesting piece of work. The title is self-explanatory, but Lina Bertucci's content is very thought-provoking.
Lina Bertucci focuses on women for whom tattoos are more than just a form of self-expression, but a way of life. Not only are the photos great, but I really dig the fact that she listed the ages and occupations of the subjects.
Implications - Tattoos' popularity has transcended its subculture beginnings and is now readily accessible to consumers of all backgrounds. In particular, females have now come to embrace tattoos and denote the act of getting a tattoo as empowering. Corporations may consider capitalizing on the popularity of tattoos by utilizing product designs which feature artwork by tattoo artists.
Lina Bertucci focuses on women for whom tattoos are more than just a form of self-expression, but a way of life. Not only are the photos great, but I really dig the fact that she listed the ages and occupations of the subjects.
Implications - Tattoos' popularity has transcended its subculture beginnings and is now readily accessible to consumers of all backgrounds. In particular, females have now come to embrace tattoos and denote the act of getting a tattoo as empowering. Corporations may consider capitalizing on the popularity of tattoos by utilizing product designs which feature artwork by tattoo artists.
Trend Themes
1. Rise of Female Tattoo Culture - The increasing popularity of tattoos among women presents an opportunity for businesses to cater to this growing market.
2. Tattoos as Empowerment - The act of getting a tattoo has become a symbol of empowerment for females, creating space for brands to align with this sentiment.
3. Collaboration with Tattoo Artists - Corporations can tap into the creativity of tattoo artists by featuring their artwork in product designs, creating unique and appealing offerings.
Industry Implications
1. Beauty and Personal Care - Companies in the beauty and personal care industry can develop tattoo-friendly skincare products and services to cater to the needs of tattooed women.
2. Fashion and Apparel - Fashion brands can collaborate with tattoo artists to create clothing lines or accessories that incorporate tattoo-inspired designs, appealing to the female tattoo culture.
3. Art and Design - Art and design industries can explore partnerships with tattoo artists to create unique art pieces or limited-edition prints that bring the tattoo subculture into mainstream art.
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