This Limited-Edition Burger Features Local Beef and a Potato-Flaked Bun
Katherine Pendrill — September 15, 2015 — Lifestyle
References: mcdonalds.ie & brandeating
McDonald's recently unveiled a limited edition burger that celebrates the country of Ireland. While St. Patrick's Day is still several months away, this tasty burger provides the perfect way to indulge in the cuisine of Ireland.
The patriotic burger is called the 'McMór' and features a number of local Irish ingredients. 'Mór' roughly translates to the word 'large,' which alludes to the size of the hearty dish. The burger itself is made from locally sourced beef which is topped with shredded cabbage, baby kale, and tomatoes. The limited-edition burger also features several Ireland-inspired toppings such as Ballymaloe Relish and Charleville Cheddar. The entire burger is served on a potato-flaked bun for an added Irish twist.
The dish is only available in the Republic of Ireland, meaning residents of Northern Ireland will have to head south for a taste of the McMór.
The patriotic burger is called the 'McMór' and features a number of local Irish ingredients. 'Mór' roughly translates to the word 'large,' which alludes to the size of the hearty dish. The burger itself is made from locally sourced beef which is topped with shredded cabbage, baby kale, and tomatoes. The limited-edition burger also features several Ireland-inspired toppings such as Ballymaloe Relish and Charleville Cheddar. The entire burger is served on a potato-flaked bun for an added Irish twist.
The dish is only available in the Republic of Ireland, meaning residents of Northern Ireland will have to head south for a taste of the McMór.
Trend Themes
1. Local Sourcing - Opportunity for local sourcing of ingredients and creating dishes with regional flare.
2. Patriotic Limited-edition Menu Items - Opportunity for restaurants and fast food chains to create limited-edition menu items that celebrate local cultures.
3. Innovation in Burger Buns/toppings - Opportunity to experiment with unique and innovative ingredients in burger buns/toppings to create new flavor profiles.
Industry Implications
1. Fast Food - Opportunities for fast food chains to create unique dishes that celebrate local cultures and flavors.
2. Regional Cuisine Restaurants - Opportunities for restaurants that specialize in regional cuisine to incorporate local ingredients into their dishes and introduce new menu items.
3. Bakeries - Opportunities for bakeries to innovate with unique and innovative ingredients in breads/buns to elevate flavors of savory dishes.
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