Chandon California Teams Up with BaubleBar for a Holiday Collection
Limited edition wines that combine class, aesthetic and taste make for a wonderful gift. Chandon California teams up with popular jewelry and accessories brand BaubleBar for an exclusive drop for the holidays. The offerings include Chandon's "deliciously crisp Brut and refreshingly fruity Rosé" in reimagined bottle designs that exude glamour and refinement. The exterior is directly inspired by BaubleBar's tassel jewelry. While the bright colors capture consumer attention, the soft texture-informed print definitely elevates the design.
In addition to the statement-making limited edition wines, the collaboration also produces a luxurious #ChandonSquad necklace. The ornamental piece offers a subtle nod to Chandon California's harvesting process which is conducted at night. A small iconic star — one that is also present in the winery's logo, is added to the jewelry to communicate this.
In addition to the statement-making limited edition wines, the collaboration also produces a luxurious #ChandonSquad necklace. The ornamental piece offers a subtle nod to Chandon California's harvesting process which is conducted at night. A small iconic star — one that is also present in the winery's logo, is added to the jewelry to communicate this.
Trend Themes
1. Limited Edition Wines - Opportunity for wineries to collaborate with popular brands and create exclusive drops that appeal to consumers with a taste for sophistication and unique design.
2. Brand Collaborations - Potential for jewelry and accessories brands to partner with wineries to create limited edition products that combine their respective aesthetics and appeal to a wider consumer base.
3. Luxurious Ornaments - An emerging trend of creating ornamental pieces, like the #ChandonSquad necklace, that offer a subtle nod to a brand's process or values, providing consumers with a tangible connection to the product.
Industry Implications
1. Wine - Wineries can capitalize on the growing demand for limited edition wines that showcase unique designs and elevate the overall consumer experience.
2. Jewelry - Jewelry and accessories brands have the opportunity to expand their offerings by collaborating with wineries to create luxury products that cater to consumers seeking exclusive and stylish pieces.
3. Fashion - Fashion brands can explore partnerships with wineries to create unique collaborations that fuse the worlds of wine and fashion, offering consumers a curated experience combining both industries.
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