The Limited Edition Superstar II Collection Brings Back the Class
Vittoria Natarelli — August 20, 2010 — Fashion
References: adidas & freshnessmag
The Limited Edition Superstar II Collection is a product of the collaboration between Kenji Furuya and ABC Mart and Adidas Originals. The famed shell-toe was given a makeover in five retro colorways matched with buttery, off-white shell-toe and soles given a perfect vintage feel.
From a chocolate shade to the black and retro white with red accents, the Limited Edition Superstar II Collection is all class.
Implications - Vintage styles have seen a massive resurgence in the fashion industry, as consumers are looking to iconic styles of decades past to inspire their drab, modern wardrobes. The clothing industry is one where styles cycle in and out of fashion. This cycle is helped by popular depictions of historic fashions in pop culture and television.
From a chocolate shade to the black and retro white with red accents, the Limited Edition Superstar II Collection is all class.
Implications - Vintage styles have seen a massive resurgence in the fashion industry, as consumers are looking to iconic styles of decades past to inspire their drab, modern wardrobes. The clothing industry is one where styles cycle in and out of fashion. This cycle is helped by popular depictions of historic fashions in pop culture and television.
Trend Themes
1. Vintage Sneakers - The trend of vintage styles in footwear can inspire new designs that pay homage to classic looks.
2. Retro Colorways - Retro colorways can be incorporated into new sneaker collections to appeal to a consumer base that values vintage aesthetics.
3. Shell-toe Makeovers - Refreshing iconic designs, such as the shell-toe, with modern updates can create unique product offerings.
Industry Implications
1. Fashion Industry - The fashion industry can take advantage of the trend towards vintage aesthetics to present new collections that pay homage to historic fashion trends.
2. Footwear Industry - The footwear industry can incorporate retro colorways and designs to create unique products that appeal to consumers seeking nostalgic looks.
3. Pop Culture Industry - Pop culture and television can serve as a catalyst to revive historic fashion fads and inspire new designs that incorporate classic looks.
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