Swizöl
Alex Covert — April 1, 2008 — Autos
References: luxurylaunches
Unlike a fine Scotch whiskey, blended is a good thing when it comes to automobile wax - a very good thing, it seems. Swizöl sells a car wax that is "blended for a very limited number of collectors and enthusiast each year." You must have to preorder this stuff because it is custom made for each car according to the type and color of paint. The cost for something that you rub on your car? $2,750 USD.
Trend Themes
1. Custom Car Wax - Opportunity for companies to offer custom-made car wax for car enthusiasts based on the type and color of paint.
2. Luxury Car Care - Offering high-end car care products as a luxury service for car enthusiasts seeking premium products and services.
3. Personalized Auto Detailing - Integrating technology in auto detailing services to provide personalized car services tailored to the specific needs and preferences of car owners.
Industry Implications
1. Automotive - Customized car wax, luxury car care, and personalized auto detailing offer an opportunity for new product and service innovation to cater to car enthusiasts.
2. Retail - Car enthusiasts seeking personalized car care presents a market opportunity for retail stores to offer high-end car care products and services.
3. Technology - Using technology to provide personalized car services presents an opportunity for innovation in the auto detailing industry and for software and hardware companies to cater to this market.
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