ASICS Took Three Years To Develop These Lightweight Sneakers
Mishal Omar — June 16, 2016 — Fashion
References: footwearnews & highsnobiety
After Asics spent three years trying to develop these lightweight sneakers, they are finally set to release.
Called the 'DynaFlyte' this shoe was designed to be exceptionally light and weighs in at only 270 grams. It's 'FlyteFoam mid sole' allows it to be extremely light and the shoe brand tested more than 300 prototypes of that material until they were satisfied with its design. The unique material is built with "reinforced fibers and is 55 percent lighter" than other mid soles of its kind. The shoes come in a variety of colors and each have a neon sole accompanied with a more classic top.
These diligently designed lightweight sneakers provide increased efficiency while running, which Asics hopes will increase speed and distance for avid runners.
Called the 'DynaFlyte' this shoe was designed to be exceptionally light and weighs in at only 270 grams. It's 'FlyteFoam mid sole' allows it to be extremely light and the shoe brand tested more than 300 prototypes of that material until they were satisfied with its design. The unique material is built with "reinforced fibers and is 55 percent lighter" than other mid soles of its kind. The shoes come in a variety of colors and each have a neon sole accompanied with a more classic top.
These diligently designed lightweight sneakers provide increased efficiency while running, which Asics hopes will increase speed and distance for avid runners.
Trend Themes
1. Lightweight Sneakers - The trend of developing lightweight sneakers presents opportunities for brands to improve performance and comfort for athletes.
2. Flytefoam Mid Sole - The adoption of the FlyteFoam mid sole material allows for lighter and more responsive footwear, revolutionizing the athletic shoe industry.
3. Efficiency in Running - The focus on efficiency in running shoes opens up possibilities for innovations that optimize energy return and reduce fatigue during intense physical activities.
Industry Implications
1. Sportswear - The sportswear industry can benefit from incorporating lightweight materials and advanced cushioning technology to enhance performance and comfort in athletic footwear.
2. Footwear - The footwear industry has the opportunity to deliver groundbreaking lightweight shoe designs by leveraging innovative materials and manufacturing techniques.
3. Athletic Equipment - The athletic equipment industry can capitalize on designing lightweight and responsive sneakers that enable athletes to push their limits and achieve new levels of performance.
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