Nike's Air Max 90 Gets a Lightwash Denim Makeover
Nike introduces the Lightwash Denim design iteration to its iconic Air Max 90 sneaker model for the season. The shoe's upper is entirely wrapped in the light denim material complete with double-stitched seams for security and raw edges for a distressed look.
Touches of pastel blue are paneling across the upper around the eyelets and the outcropped branding tabs that can be found on the lateral side of the shoe. Additionally, there are vermillion colors that make up the heel tabs and the Swooshes on the side. Denim emblems are added at the Air Max tongue patch and it all sits on top of a crisp white and pale blue sole unit foundation with the iconic Air Max unit.
Image Credit: Nike
Touches of pastel blue are paneling across the upper around the eyelets and the outcropped branding tabs that can be found on the lateral side of the shoe. Additionally, there are vermillion colors that make up the heel tabs and the Swooshes on the side. Denim emblems are added at the Air Max tongue patch and it all sits on top of a crisp white and pale blue sole unit foundation with the iconic Air Max unit.
Image Credit: Nike
Trend Themes
1. Denim-accented Footwear - There is an opportunity for companies to experiment with denim materials in their footwear designs to add a unique twist on classic styles.
2. Distressed Fashion - Brands can take advantage of the popularity of the distressed fashion trend by incorporating raw edges and worn-in textures to their products.
3. Pastel Color Accents - The use of soft pastel colors in accent pieces or panels provides a fresh take on classic designs, giving companies an opportunity to capitalize on this trend.
Industry Implications
1. Fashion Industry - This trend could be utilized by fashion companies who want to add a unique touch to classic footwear styles and reach customers who value trendy, edgy designs.
2. Athletic Footwear Industry - Companies in the athletic footwear industry could use this trend to create distinctive designs and offer something new to consumers who seek both style and performance in their shoes.
3. Retail Industry - This trend offers an opportunity for retailers to introduce unique and trendy products to their shelves, differentiating themselves from competitors in an increasingly crowded market.
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