The Crayola Online Initiative 'Lights, Camera, Color' is Cute
Summer Luu — December 14, 2010 — Marketing
In order to survive and grow, the coloring brand Crayola is broadening their marketing strategy with 'Lights, Camera, Color.' This new branding initiative is sure to reach a growing demographic of kids online and yummy mummies.
The company is now experimenting with social media in trying to capture moms with new mobile ads on social networks and mommy blogs. 'Lights, Camera, Color' is a digital art and photo platform letting kids upload their pictures and color inside or out of the lines.
The company is now experimenting with social media in trying to capture moms with new mobile ads on social networks and mommy blogs. 'Lights, Camera, Color' is a digital art and photo platform letting kids upload their pictures and color inside or out of the lines.
Trend Themes
1. Interactive Coloring Apps for Kids - With the increasing amount of kids on digital platforms, companies have an opportunity to disrupt the traditional coloring book market with interactive coloring apps that incorporate technology.
2. Innovative Digital Art Platforms for Kids - New digital art and photo platforms for children provide opportunities for companies to integrate educational elements while also incorporating fun, interactive features.
3. Mobile Ads Targeting Moms - The use of mobile ads on social media and mommy blogs provide a platform for companies to reach a growing demographic of moms and boost their marketing strategy.
Industry Implications
1. Children's Education and Entertainment - Companies within the children's education and entertainment sector can take advantage of the increasing use of technology among kids by introducing interactive, educational digital platforms.
2. Digital Marketing - The use of targeted mobile ads and social media marketing campaigns provide an opportunity for companies within the digital marketing industry to expand their reach and engage with new demographics.
3. Toy and Art Supply Companies - Toy and art supply companies have the opportunity to create new revenue streams by developing interactive coloring apps and digital art platforms for children.
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