The Colorful Packaging for 'Twist' Sets It Apart as a Lighting Solution
Laura McQuarrie — July 30, 2016 — Eco
References: hellotwist & thedieline
'Twist' is an inventive lighting solution that called for a light bulb box design that would make it stand out on the market.
The light bulb itself is an innovative product that functions as a source of LED light, as well as a wireless speaker. In order to differentiate this two-in-one product from other LED bulbs on the market, a vibrant purple hue was selected to adorn a box that is opened by pulling its halves apart. To add character to the design, an icon of a New York City skyline was included to showcase some of the company's roots.
As inefficient light bulbs have been phased out over the last few years, consumers have become familiar with seeing light bulbs in packaging that emphasizes its eco-friendly properties. Now that LED bulbs have become so common, luxurious light bulb box designs like this one don't need to state a bulb's energy-efficient qualities.
The light bulb itself is an innovative product that functions as a source of LED light, as well as a wireless speaker. In order to differentiate this two-in-one product from other LED bulbs on the market, a vibrant purple hue was selected to adorn a box that is opened by pulling its halves apart. To add character to the design, an icon of a New York City skyline was included to showcase some of the company's roots.
As inefficient light bulbs have been phased out over the last few years, consumers have become familiar with seeing light bulbs in packaging that emphasizes its eco-friendly properties. Now that LED bulbs have become so common, luxurious light bulb box designs like this one don't need to state a bulb's energy-efficient qualities.
Trend Themes
1. Luxurious Light Bulb Packaging - Creating elegant and visually appealing packaging designs for light bulbs that highlight the product's quality and aesthetics.
2. Multi-functionality in Lighting Solutions - Integrating additional features, such as wireless speakers, into light bulb designs to offer consumers more versatile and convenient lighting options.
3. Personalized Branding on Light Bulb Boxes - Using unique and customized packaging designs, including icons and symbols, to create a distinctive and memorable brand identity for light bulb companies.
Industry Implications
1. Lighting - Exploring innovative ways to package and market light bulbs to enhance consumer appeal and differentiate products from competitors.
2. Packaging - Developing creative and eye-catching packaging solutions for various consumer products, including light bulbs, to attract attention and drive sales.
3. Home Decor - Integrating aesthetically pleasing light bulb designs into home decor to provide both functional lighting and decorative elements.
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