The Lifestyle Ginger Jewelry Ads is Dark and Sophisticated
Meghan Young — November 29, 2011 — Fashion
References: lifestylestores & ibelieveinadv
The Lifestyle Ginger Jewelry ad campaign takes a dark and Gothic turn, just in time for the winter months. Since this is usually a time for a mix of both dramatic and understated fashion, these accessories work to maintain the former while spicing up the latter. Specifically targeting fashionistas around the world, the Lifestyle Ginger Jewelry ad campaign are like dark versions of classic fashion illustrations.
Conceived and executed by JWT, an ad agency based in India, the Lifestyle Ginger Jewelry ad campaign seems to play off of the accessory brand's slogan, "Spiked with style." This punk mindset is nevertheless slightly misleading since the jewelry pieces themselves can be considered sophisticated and elegant. Thus the mix of high fashion and grunge aesthetics in the campaign.
Conceived and executed by JWT, an ad agency based in India, the Lifestyle Ginger Jewelry ad campaign seems to play off of the accessory brand's slogan, "Spiked with style." This punk mindset is nevertheless slightly misleading since the jewelry pieces themselves can be considered sophisticated and elegant. Thus the mix of high fashion and grunge aesthetics in the campaign.
Trend Themes
1. Gothic Fashion - A trend towards dark and dramatic fashion with a mix of grunge aesthetics presents opportunities for disruptive innovation in the fashion industry.
2. Dark Accessories - The rise of dark accessories as a fashion statement opens up possibilities for innovative designs and materials in the accessories industry.
3. Winter Fashion Campaigns - The growing popularity of winter-themed fashion campaigns provides a chance for brands to explore creative and unconventional advertising strategies in the fashion industry.
Industry Implications
1. Fashion - The fashion industry can capitalize on the Gothic fashion trend by offering unique and edgy clothing options, targeting the growing market of fashion-forward individuals.
2. Accessories - There is an opportunity for the accessories industry to innovate by creating dark and sophisticated jewelry pieces that complement the Gothic fashion trend.
3. Advertising - Ad agencies and marketers can leverage the rise of winter-themed fashion campaigns to develop creative and captivating advertisements that resonate with their target audience.
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