PETA Speaks Out Against Maple Syrup to Save Seals
Christina Butty — June 6, 2009 — Social Good
References: secure.peta.org
Animal rights organization PETA is taking a stand against the Canadian government. Apparently the activism organization feels the government is not doing enough to stop seal clubbing.
In response, PETA is calling for a boycott of Canadian maple syrup, which they claim is essential to the Canadian economy.
The video above shows footage of a nude PETA protest in response to a separate issue.
Implications - As media-producing technologies become much more accessible to North American citizens, the way in which society now communicates with its government officials and each other has now changed. Corporations looking to effectively communicate with their customers need to actively study and implement these technologies in their day-to-day operations.
In response, PETA is calling for a boycott of Canadian maple syrup, which they claim is essential to the Canadian economy.
The video above shows footage of a nude PETA protest in response to a separate issue.
Implications - As media-producing technologies become much more accessible to North American citizens, the way in which society now communicates with its government officials and each other has now changed. Corporations looking to effectively communicate with their customers need to actively study and implement these technologies in their day-to-day operations.
Trend Themes
1. Activist Boycotts - As activism organizations have a growing voice and influence, businesses need to pay attention to their causes and address their concerns proactively in order to avoid potential boycotts and damages to their reputation.
2. Consumer Engagement - The increasing accessibility of technology has made it easier for consumers to engage with brands and connect with other like-minded individuals, creating an opportunity for businesses to build a stronger relationship with their customers through effective use of social media and other digital platforms.
3. Corporate Social Responsibility - In a world where ethical and social issues are given more and more attention, businesses need to take an active stance on important issues such as animal rights and environmental concerns in order to maintain their reputation and consumer trust.
Industry Implications
1. Food and Beverage - As consumers become more conscious of ethical and social issues affecting the food industry, businesses need to find ways to address and communicate their approach to these issues in order to maintain consumer trust and loyalty.
2. Activism - As activism organizations continue to gain influence and public attention, businesses need to understand their powerful impact and work proactively to engage with their causes in order to avoid potential boycotts and reputation damage.
3. Entertainment and Media - As accessibility to media-producing technologies grows, businesses in the entertainment and media industry need to stay updated on these technologies and use them to effectively communicate with their audiences and stay ahead of competitors.
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