END. Clothing and Diadora Join Forces on a Poolside Sneaker
References: launches.endclothing & highsnobiety
END. Clothing works in collaboration with Diadora to introduce a new iteration of the N9002 sneaker model in 'Lido.' The new version prepares for the summer season, designed with inspiration drawn from the relaxed energy of Northeastern Italy's swimming pools.
The poolside theme is translated through the tonal colorway as well as the custom box that the sneakers are placed in, created to recall aquatic aesthetics. The sneakers are also accompanied by a branded towel to push the theme even further. The Lido N9002 sneakers are constructed from a blend of leather and pigskin nubuck materials at the uppers in green, light blue, and gold. Additional details include the perforated accents at the side and toe box and clear blue outsole to reference the look of a pool.
The poolside theme is translated through the tonal colorway as well as the custom box that the sneakers are placed in, created to recall aquatic aesthetics. The sneakers are also accompanied by a branded towel to push the theme even further. The Lido N9002 sneakers are constructed from a blend of leather and pigskin nubuck materials at the uppers in green, light blue, and gold. Additional details include the perforated accents at the side and toe box and clear blue outsole to reference the look of a pool.
Trend Themes
1. Poolside Sneakers - Opportunity to collaborate with fashion brands to create poolside-inspired collections with attention to thematic details and branded accessories.
2. Tonal Colorways - Opportunity to experiment with colors inspired by settings and themes to offer unique product variations and stand out in a saturated market.
3. Blend of Materials - Opportunity to use a combination of materials, such as leather and pigskin nubuck, to create unique and versatile products that cater to different customer segments.
Industry Implications
1. Fashion - Fashion retailers and designers can leverage the trend of poolside sneakers to target customers looking for stylish and comfortable footwear for summer activities.
2. Retail - Retailers can capitalize on the trend of tonal colorways to offer customers unique and exclusive products that differentiate them from competitors.
3. Sportswear - Sportswear brands can explore the trend of using a blend of materials to create sports products that offer both function and fashion to customers.
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